Automotive Articles

Michelin seeks new agency

Cara Wood May 15, 2008

Michelin North America announced today its open RFP for a new agency for its US passenger and light truck replacement tire business.
 

Chrysler executives not phoning it in with CRM

Lauren Bell May 14, 2008

Chrysler Corp. is integrating top executives into its CRM strategy with a new customer-calling program that kicks off next week. The "Customer First Call Campaign," spearheaded by Chrysler chairman and CEO Bob Nardelli, asks Chrysler's 300 top executives to make customer service calls to people who have purchased a Chrysler, Jeep or Dodge vehicle in the last 60 days.
 

Marketing luxury during tough times

Kevin McKeefery May 13, 2008

Sector experts say companies can still sell the good life, even though the economy is slowing down.
 

Carmakers fuel sales with gas incentives

Cara Wood May 12, 2008

Car manufacturers are turning a setback — rising gas prices — into an oppor­tunity to promote car sales. Last week, the average national price of a gallon of regular gas hit $3.62 — amid predictions from the US Energy Department the price would rise to a monthly average of $3.73 a gallon next month. American Suzuki Motor Corp. and Chrysler LLC each announced purchase incentives offering free gas to drivers.
 

Jaguar selects Euro RSCG to revamp digital efforts

Cara Wood May 12, 2008

Luxury car manufacturer Jaguar has awarded its global digital business to Euro RSCG Worldwide. The resulting efforts will be an integrated brand strategy that includes all online advertising and CRM responsibilities, as well as building and maintaining jaguar.com.
 

BMW's experiential push targets wealthy urbanites

Lauren Bell May 05, 2008

BMW of North America is targeting the power lunch crowd with the new BMW X6 campaign. A 3-D virtual vehicle tour — a walk-in box containing hologram images of the car's interior — debuted at the World Financial Center in New York's finan­cial district on April 21.
 

DMNews speaks with Dan Jones, VP of events, Intersport

May 05, 2008

Dan Jones, VP of events for Chicago-based event marketing firm Intersport, worked with GMC's Southeast division to promote test drives for its line of Sierra trucks across Tennessee.
 

Creative solutions from America's Second Harvest, SAP/Netsirk Technologies and Ford

April 28, 2008

E-mail effort addresses hunger for America's Second Harvest; SAP and Netsirk Technologies collaborate for e-newsletter; and targeted approach finds its mark for Ford.
 

Engauge sparks NGK's interest

Lauren Bell April 24, 2008

NGK Spark Plugs USA has tapped Engauge to push the brand via interactive and relationship marketing projects. The spark plug manufacturer and distributor chose Engauge for this project partly thanks to its executives' automotive experience.
 

Take a green ride

April 21, 2008

In an effort to promote its services as the earth-friendly alternative to cars, the Capital District Transportation Authority of Albany, NY, launched an iRide Green campaign, giving away 5,000 eco-friendly bus passes good for free rides all day on April 22, Earth Day. The campaign was promoted by online and outdoor advertising.
 
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