Sobefit, a healthy lifestyle magazine focusing on South Florida, will launch with a circulation of 40,000 on December 24. The magazine, which will be published every other month, will be available through subscription and newsstand, and for free at certain distribution sites.

Celebrations, a magazine for Disney fans, will launch in mid-October. The magazine is not owned by or affiliated with the Walt Disney Co.

One of the strongest advantages of e-mail is its ability to segment. DMNews discovers how the NFL uses e-mail to reach millions of devoted fans.

Social networking giant MySpace is taking on Apple's iTunes with a new music downloading business. The new effort moves the site from a place to learn about bands by making friends and listening to tracks to offering a full-fledged e-commerce business.

Gap Inc. has agreed to acquire catalog and Internet retailer Athleta Inc. for approximately $150 million in cash. The move will likely bolster its online business and presence in the growing women's active apparel sector.

Through a partnership between the Ford Motor Company and Gannett Co.-owned rich media firm PointRoll, Ford is promoting its new crossover SUV, the Flex, on Gannett's USA Today mobile WAP site with expandable rich media units specifically designed for the Apple iPhone.

It can be tricky to target the media-saturated teen market. But if you can't reach them, join them, experts say — by going to where they hang out online.

In today's Shop.org Annual Summit keynote, Grown Up Digital: How the Next Generation is Changing Retail and Marketing, Don Tapscott, author of Wikinomics, discussed the role that new technologies and social behaviors are having on how teens consume culture.

Online ticket seller Vivid Seats has reported a jump in several key e-mail metrics since it moved from an in-house system to a partnership with e-mail service provider Contactology to automate its e-mail newsletter distribution.

Users of the Internet Movie Database (IMDb), an online source for information on actors, films and television shows, can now view select full-length movies, shows and trailers for free on the Web site.