Arts & Entertainment Articles

Viral videos hit their targets

Mary Elizabeth Hurn August 08, 2008

Direct and interactive tactics are helping videos become viral sensations.

Scholastic sells continuities division

Chantal Todé August 07, 2008

Scholastic Corp. has entered into a definitive agreement with Sandvik AS to purchase its US direct-to-home continuities business. Terms of the deal were not disclosed. Scholastic expects to close the sale in the first quarter of fiscal 2009.

Leon Henry announces lawn product insert program

Bryan Yurcan August 07, 2008

Leon Henry Inc. has announced the Go Green in 2009 package insert program with Zoysia Farm Nurseries. Inserts can be included in packages sent to homeowners who have ordered Zoysia lawn products.

Inside baseball list launches

August 04, 2008

Names and Addresses Inc. has announced the MLB Insiders Club list to the market. This list features subscribers to the Monthly MLB Insiders Club magazine, an official publication of Major League Baseball.

NBC uses e-mail to attract Olympic fans

Dianna Dilworth August 04, 2008

NBC Universal is hoping e-mail alerts for its NBCOlympics.com site will help engage fans during the Summer Games in Beijing from August 8-24. "Audiences have been fragmenting for years by the explosion of cable channels, the Internet and other options," said Hayle Chun, director of digital media at NBC Sports and Olympics, in an e-mail to DMNews.

Red Roof Inn goes a bit country

Dianna Dilworth August 04, 2008

RedRoof Inn is launching a fully integrated campaign and sweepstakes, encouraging consumers to take summer road trips despite high gas prices. The "Red Roof loves country road trips" campaign encourages consumers to get out on the road to see summer country music concerts.

Win a cruiser's loyalty

Ellen Keohane August 04, 2008

Cruisers tend to become enthusiasts, but aren't necessarily brand loyal. That means marketers must work to stay top of mind.

Redskins add "fast lane" as fan perk

Lauren Bell July 30, 2008

The Washington Redskins have partnered with FLO Corp. to offer special "fast pass" cards to Redskins fans. The cards, which are heavily marketed to season ticket holders and suite owners, offer a "fastlane" entrance to the Redskins' home stadium, FedExField, on game days, as well as the sped-up airport security lane access traditionally offered to FLO cardholders.

Indianapolis Symphony Orchestra looks to expand into mobile marketing

Dianna Dilworth July 29, 2008

In an effort to reach younger patrons, the Indianapolis Symphony Orchestra (ISO) and its e-mail marketing partner ExactTarget are looking to use the latter's new SMS marketing service. The two organizations are working together on a mobile marketing program, which the ISO plans to begin testing next summer.

Power market

Lauren Bell July 28, 2008

A booming population and growing spending strength means US Hispanics are a prime target for smart marketers.

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