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Social networking giant MySpace is working with design agency Adaptive Path to revamp its looks. The site is changing the appearance of its home page, navigation, profile editing, search and MySpaceTV player as part of a yearlong company initiative to make the site more user friendly and attract new members.

Marketers' boom town

Nathan Golia June 23, 2008

The leading edge of the post-World War II baby boom is nearing retirement, but marketers shouldn't consider them a senior group, Nathan Golia reports.

BBQ chain begins Web polling

Dianna Dilworth June 23, 2008

Restaurant chain Smokey Bones Barbeque & Grill is taking advantage of the excitement surrounding the presidential election by creating its own election online. On the restaurant's Web site, consumers can vote for their favorite barbecue foods — for example, pulled pork, chicken or turkey — and a side dish "running mate," such as baked beans or coleslaw.

The Knot uses crowd wisdom for better site search

Ellen Keohane June 20, 2008

In order to better assist its customers with finding what they are really looking for, The Knot started using Baynote technology to provide recommendations and social search technology for its e-commerce sites The Knot Wedding Shop and The Nest Baby Shop.

Ultra Sports Fan list available

June 17, 2008

Profile America has introduced the Ultra Sports Fans list to the market. This list contains fans who have played sports. Most also enjoy watching sports on TV.

MySpace spam suit settled

Cara Wood June 17, 2008

News Corp.'s social networking property MySpace has reached an agreement to collect $6 million from Scott Richter and his Web marketing company, Media Breakaway LLC, for allegedly spamming its users with unsolicited advertisements. The charges originated in January 2007.

MTV gives voice to AIDS cause

Chantal Todé June 16, 2008

MTV launched an international cause-related marketing campaign last week encouraging youths to speak openly about sex and HIV/AIDS. The effort is built upon SpinVox technology that lets consumers convert voice messages into digital text.

Sporting News redesigns, cuts frequency

Lauren Bell June 13, 2008

Sporting News Magazine is redesigning its print product and, as of September 1, cutting its frequency to every other week. The sports fans' magazine will also launch a daily e-newsletter, Sporting News Today, on July 23.

Blue Sky Factory acquires nTarget

Dianna Dilworth June 11, 2008

E-mail marketing services firm Blue Sky Factory has acquired nTarget, a Charlotte, NC-based e-mail marketing firm in an undisclosed deal. The acquisition, which was assisted by investment firm The Targhee Group, expands on Blue Sky Factory's hospitality, travel, tourism, retail and e-commerce verticals.

In Circulation: DMNews speaks with Jack Grant

Lauren Bell June 09, 2008

Hachette Filipacchi Media US' Home magazine and the Woman's Day Special Interest Publications (WDSIP) recently promoted Cathy Christino to associate publisher/marketing. Jack Grant, VP/publisher, Home magazine, talked to DMNews about creating the new position and the importance of integrated marketing strategies.

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