Arts & Entertainment Articles

BBC launches magazine stateside

Lauren Bell May 14, 2008

BBC Worldwide is launching its BBC Knowledge Magazine in the US with a 1.3 million-piece direct mail push. Marketing efforts for the science and history magazine will kick off in late June, and the magazine will hit newsstands in August.

Marketing luxury during tough times

Kevin McKeefery May 13, 2008

Sector experts say companies can still sell the good life, even though the economy is slowing down.

Cablevision wins Newsday, plans growth

Lauren Bell May 12, 2008

Newsday may be able to expand its audience, thanks to a $650 million agreement between Cablevision Systems Corp. and Tribune Co. that has given Cablevision a 97% stake in the Long Island daily.

As mobile TV adoption grows, marketers slow to follow

Ellen Keohane May 12, 2008

AT&T announced on May 4 that it would begin providing a mobile TV service to subscribers in the US. The new service, provided by MediaFLO USA, allows users to watch live television programming from CBS Mobile, ESPN Mobile TV, Comedy Central and MTV, among others. Verizon Wireless started offering the same service — also provided by MediaFLO — last year.

TV Guide weathers change

Lauren Bell May 09, 2008

In less than two weeks, TV Guide magazine has been purchased by Macrovision, overseen a flurry of staff changes and gone up for sale again, but executives say the title is holding steady and will not drastically alter its strategies any time soon.

Disney targets Latino customers with affinity magazine

Lauren Bell May 05, 2008

The Walt Disney Co. will launch its first Spanish-language magazine in the US on July 14. Disney En Familia, aimed at young Hispanic mothers living in the US, will be sent to 350,000 families in its first run.

Going digital in the great outdoors

May 05, 2008

Digital out-of-home advertising is everywhere, from coffee shops and elevators to bars and gas stations. Four experts discuss how to take advantage of this dynamic, flexible technology.

The Hollywood Reporter relaunches

Lauren Bell April 29, 2008

The Hollywood Reporter (THR) has unveiled a redesigned magazine and Web site in an effort to serve a wider global market. As part of the relaunch, the daily revealed a new logo, along with editorial and content tweaks.

Publishers look to social networking for brand engagement

Lauren Bell April 29, 2008

Gannett Co. and Meredith Corp. have enlisted Ripple6 to create white-label social media sites. Meredith's Ripple6 site will focus on recipe-sharing, mixing user-generated content with editorial content from a number of Meredith titles (the publisher's holdings include Better Homes and Gardens, Fitness and Family Circle).

Better Homes engages readers with contests

Lauren Bell April 28, 2008

Better Homes and Gardens has kicked off two annual contests, offering prizes for reader submissions. The Prize Tested Recipe Annual Challenge, which started in mid-April and runs through July 18, asks readers to submit original recipes in six different categories.

« Previous