Gore-Tex consumers burn rubber with contest for footwear brand, Levi's online contest fashions results, and JG Wentworth DRTV ad sings praises of targeted marketing.

Charming Shoppes Inc.'s president and CEO, Dorrit J. Bern has resigned effective immediately. "Dorrit and the board agreed that now is the appropriate time for a change in leadership of the company," said Alan Rosskamm, chairman of the board and interim CEO, in a statement.

Dunhill International List Co. Inc. has announced the Women's Plus Size Fashion Buyers list to the market. This list contains women who have purchased plus-size items at retail and online stores.

Overstock.com has partnered with three other companies in an effort to make its overall site experience, and particularly its search function, more user-friendly. The online retailer has partnered with Omniture Inc., Bazaarvoice and Mercado, using integrated solutions from the three companies through Omniture Genesis to employ a strategy the company calls "searchandising"—the usage of on-site search terms, user-generated product reviews and analytics to optimize product merchandising and relevance for site users.

Casual Male Retail Group Inc. has entered into an agreement to acquire certain assets of Dahle Management Corp., which operates 15 big and tall men's apparel stores in nine states.

E-mail isn't just about offering discounts. Dianna Dilworth reports how one retailer uses e-mail as part of its brand experience.

Fashion products tend to be sea­sonal and have short life cycles, so the items Neiman Marcus Direct sells on its Web sites are constantly changing, said Luis Fernandez, VP of marketing for Nei­man Marcus Direct.

Sears Holdings has started offering Sears.com and Kmart.com customers personalized product recommendations using technology from Richrelevance. "Personalized product recommendations will benefit shoppers by helping them more easily find the products they are looking for and discover other relevant products that they might not have known we offer online," said Imran Jooma, VP of direct commerce at Sears.

"Arrive in style" was the e-mail slogan sent by Banana Republic and Virgin America Airlines to a colleague of mine. Not long after booking a ticket with Virgin America, my colleague, who was already a subscriber to Banana Republic's newsletter, received this e-mail. It offered a short-lived, promotional discount in honor of her impending trip.

Urban youth fashion brand Rocawear has teamed up with mobile services firm Boost Mobile, a wholly owned division of Sprint, for a new mobile marketing campaign. The urban lifestyle apparel brand, co-created by rapper Jay-Z, is running mobile ads on the Boost mobile network through mobile display ads.