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Redcats sells missy group to private equity firm

Chantal Todé July 28, 2008

Redcats USA has completed the sale of its missy division, which includes Chadwick's, Metrostyle and Closeout Catalog Outlet, to Monomoy Capital Partners, a private equity fund. Redcats USA, a division of French retail holding company PPR SA, originally announced its intention to sell its missy apparel business earlier this year after acquiring United Retail Group, which includes almost 500 Avenue stores.

Digital leads new Levi's effort

Dianna Dilworth July 25, 2008

Levi Strauss & Co. is taking a new, unbuttoned approach to marketing its jeans. Last week, the jeans brand debuted its "Live unbuttoned" campaign, the first integrated global campaign marketing effort in its history, which targets youth in 110 countries worldwide.

Online Exclusive: Facebook Pages offer brands a powerful presence

Kevin McKeefery July 24, 2008

Less than a year old, Facebook's Pages application allows brands to join the social networking masses - but can it be used as a DM tactic?

Shoe Carnival chooses 22squared as AOR

Dianna Dilworth July 23, 2008

Retail chain Shoe Carnival has selected 22squared as its agency of record, following a two-month review process. Shoe Carnival chose 22squared to replace its existing agency Adamson Advertising after looking at two others, including C-K.

Creative campaigns from Forest City Commercial Management, Agent Provocateur and Mastic and Alcoa Home Exteriors

July 21, 2008

Strategic mailing fills shopping center for Forest City Commercial Management; Agent ProvocateurWeb site has intimate appeal; and Mastic and Alcoa Home Exteriors PURL bumps up response rate.

Sears looks to social network for back-to-school campaign

Chantal Todé July 15, 2008

Sears' back-to-school campaign this year has a bigger social networking push than in previous years, including YouTube, Facebook and MySpace tie-ins. "Expanding our marketing strategy into the online world of user communities and social networking is a critical means of developing engagement and brand loyalty within the youth demographic," said Richard Gerstein, SVP and CMO at Sears, in a statement.

Creative campaigns from Gore-Tex, Levi's and JG Wentworth

July 14, 2008

Gore-Tex consumers burn rubber with contest for footwear brand, Levi's online contest fashions results, and JG Wentworth DRTV ad sings praises of targeted marketing.

President/CEO out at Charming Shoppes

Chantal Todé July 09, 2008

Charming Shoppes Inc.'s president and CEO, Dorrit J. Bern has resigned effective immediately. "Dorrit and the board agreed that now is the appropriate time for a change in leadership of the company," said Alan Rosskamm, chairman of the board and interim CEO, in a statement.

Dunhill managing plus size fashion list

June 24, 2008

Dunhill International List Co. Inc. has announced the Women's Plus Size Fashion Buyers list to the market. This list contains women who have purchased plus-size items at retail and online stores.

Overstock search function gets makeover

Bryan Yurcan June 20, 2008

Overstock.com has partnered with three other companies in an effort to make its overall site experience, and particularly its search function, more user-friendly. The online retailer has partnered with Omniture Inc., Bazaarvoice and Mercado, using integrated solutions from the three companies through Omniture Genesis to employ a strategy the company calls "searchandising"—the usage of on-site search terms, user-generated product reviews and analytics to optimize product merchandising and relevance for site users.

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