Apparel Articles

Creative solutions from Lily of France, AltaOne Federal Credit Union and TimberTech

May 19, 2008

Lily of France campaign helps double online sales; integrated campaign makes community curious about AltaOne Federal Credit Union; and targeted effort fences in leads for TimberTech.
 

Sears expands online offerings

Chantal Todé May 16, 2008

Sears.com has significantly expanded its offerings across several categories, including prints and frames, music, books and software. As a result, Sears.com has nearly quadrupled the number of products available on the site.
 

Jockey bares all in first catalog

Chantal Todé May 16, 2008

With green marketing on the rise, Jockey mailed its first catalog this month - in a resource-friendly format. Its 44-page slim jim catalog is printed on recycled paper and uses environmentally-sound inks. The piece arrived in homes the week of May 5 showcasing the underwear brand's wide selection of products, styles and colors.
 

DSW sues Zappos.com over use of service marks

Chantal Todé May 15, 2008

Shoe retailer DSW Inc. has filed a lawsuit in federal district court alleging that online retailer Zappos.com Inc. and its agents have infringed DSW service marks. The suit said that the name DSW was being used in multiple URLs, along with DSW store photographs, in an effort to mislead consumers into believing they were on a DSW-related Web site.
 

Bloomingdale's By Mail catalog to be discontinued

Chantal Todé May 09, 2008

Macy's Inc. will discontinue the Bloomingdale's By Mail catalog in early 2009 so that it can shift focus of the brand's direct-to-consumer business to the Bloomingdales.com Web site.
 

Bare Necessities launches print catalog

Nathan Golia May 07, 2008

Web-based lingerie retailer Bare Necessities will mail its first print catalog this year, a 32-page effort created in conjunction with Haggin Marketing.
 

L.L. Bean names GSD&M agency of record

Chantal Todé May 06, 2008

After a review, L.L. Bean has named GSD&M Idea City as its advertising agency of record. The account includes creative duties for the company's online, print, TV and radio advertising efforts.
 

Gander Mountain embraces multichannel strategy

Chantal Todé May 01, 2008

Outdoor gear and apparel retailer Gander Mountain is making a big push into catalogs and e-commerce this year. Its efforts saw light this week when the 48-year-old brand was featured in a 324-page catalog drop to 2 million homes. Gander Mountain also expects to launch its own branded e-commerce Web site and catalog later this year.
 

Charming Shoppes exploring alternatives for non-core titles

Chantal Todé April 28, 2008

Charming Shoppes Inc.'s board of directors is exploring operating and strategic alternatives for its non-core misses apparel catalog titles in order to provide a greater focus on its core brands, Lane Bryant, Catherines and Fashion Bug.
 

In tough times, retailers focus on teens

Chantal Todé April 28, 2008

The current economic downturn isn't just taking a bite out of adult spend­ing — a new study says that teens are also spending less. However, marketers are betting a multichannel approach will help them gain share of wallet with this increasingly digital-focused audience.
 
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