Apparel Articles

Sears latest retailer to lose bank funding

Chantal Todé April 21, 2008

Sears Holdings Corp. has joined the list of retailers receiving bad news from the financial community. In a filing with the Securities and Exchange Commission on Friday, Sears revealed that the Bank of America had advised the multichannel merchant it would not renew an existing letter of credit agreement under the current terms.
 

Lord and Taylor names CMO

Chantal Todé April 17, 2008

Roger Adams, previously the CMO at The Home Depot, has been named to the newly created position of SVP and CMO at Lord and Taylor. Adams' duties include brand management, creative and media services, consumer relationship management, market research, consumer insights, Internet marketing and sales promotion. He will report to president and CEO Jane Elfers.
 

Talbots renegotiates payment terms with vendors after losing bank funding

Chantal Todé April 16, 2008

The Talbots Inc. is the latest multichannel merchant to become a victim of the financial industry's growing wariness of funding retail operations. However, Talbots quickly responded, by renegotiating terms with its vendors and said these arrangements are expected to be sufficient to fund the company's working capital needs under its 2008 operating plan.
 

No sweat for new Lyris partner

Dianna Dilworth April 07, 2008

American Apparel, a multichannel retailer of sweatshop-free clothing, has launched a push to make its e-mail marketing more personalized. The retailer, which manufactures all of its goods in its Los Angeles headquarters and markets direct to consumers as well as to wholesalers, is using the Lyris ListManager to power its global newsletter program in a move to make the e-mails more relevant.
 

Elect Me Tees achieves victory with personalized Uncle Sam postcards

Stephan Dietrich, managing director and president, Neolane Inc. March 31, 2008

Elect Me Tees makes custom T-shirts and apparel, a common business that could get lost in the direct mail shuffle. However, the company's ingenious use of personalization in a postcard sent to a colleague got my attention.
 

Hot Topic turns to Alliance for branded card services

Lauren Bell March 27, 2008

Hot Topic Inc. has tapped Alliance Data Systems Corp. to provide credit and marketing services for its Torrid-brand apparel stores. Per the agreement, Alliance Data will provide private label credit card services, which include account acquisition and activation, card authorization, issuance of private label credit cards, statement generation, receivables funding and remittance processing.
 

Macy's to launch environmental campaign

Chantal Todé March 25, 2008

Macy's will launch a weeklong multichannel campaign next month that includes an environmental theme and charity shopping days. The Turn Over a New Leaf campaign is designed to support, educate and inspire sustainability and eco-friendly practices in everyday life.
 

Talbots hires new CMO as part of new marketing strategy

Dianna Dilworth March 17, 2008

Talbots Inc. has named Lori Wagner as EVP, CMO of the Talbots brand in a newly created senior executive position.
 

ELuxury ditches catalog, citing green intentions

Lauren Bell March 13, 2008

ELuxury.com, an online retailer of luxury goods and designer clothes, is replacing its printed catalog with online catalogs. Citing consumer interest in "green measures," the company decided to stop printing and mailing its 270,000 yearly catalogs, said Karen Wallerich, director of eStore and marketing for ELuxury, in an e-mail interview.
 

Coldwater Creek reduces advertising, circulation

Chantal Todé March 07, 2008

Facing declining sales and a net loss for the year, Coldwater Creek Inc. said it will reduce its national advertising by approximately 70% this year and catalog circulation by approximately 20%.
 
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