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Apparel Articles

Bloomingdale's By Mail catalog to be discontinued

Chantal Todé May 09, 2008

Macy's Inc. will discontinue the Bloomingdale's By Mail catalog in early 2009 so that it can shift focus of the brand's direct-to-consumer business to the Bloomingdales.com Web site.

Bare Necessities launches print catalog

Nathan Golia May 07, 2008

Web-based lingerie retailer Bare Necessities will mail its first print catalog this year, a 32-page effort created in conjunction with Haggin Marketing.

L.L. Bean names GSD&M agency of record

Chantal Todé May 06, 2008

After a review, L.L. Bean has named GSD&M Idea City as its advertising agency of record. The account includes creative duties for the company's online, print, TV and radio advertising efforts.

Gander Mountain embraces multichannel strategy

Outdoor gear and apparel retailer Gander Mountain is making a big push into catalogs and e-commerce this year. Its efforts saw light this week when the 48-year-old brand was featured in a 324-page catalog drop to 2 million homes. Gander Mountain also expects to launch its own branded e-commerce Web site and catalog later this year.

Charming Shoppes exploring alternatives for non-core titles

Chantal Todé April 28, 2008

Charming Shoppes Inc.'s board of directors is exploring operating and strategic alternatives for its non-core misses apparel catalog titles in order to provide a greater focus on its core brands, Lane Bryant, Catherines and Fashion Bug.

In tough times, retailers focus on teens

Chantal Todé April 28, 2008

The current economic downturn isn't just taking a bite out of adult spending — a new study says that teens are also spending less. However, marketers are betting a multichannel approach will help them gain share of wallet with this increasingly digital-focused audience.

Sears latest retailer to lose bank funding

Chantal Todé April 21, 2008

Sears Holdings Corp. has joined the list of retailers receiving bad news from the financial community. In a filing with the Securities and Exchange Commission on Friday, Sears revealed that the Bank of America had advised the multichannel merchant it would not renew an existing letter of credit agreement under the current terms.

Lord and Taylor names CMO

Chantal Todé April 17, 2008

Roger Adams, previously the CMO at The Home Depot, has been named to the newly created position of SVP and CMO at Lord and Taylor. Adams' duties include brand management, creative and media services, consumer relationship management, market research, consumer insights, Internet marketing and sales promotion. He will report to president and CEO Jane Elfers.

Talbots renegotiates payment terms with vendors after losing bank funding

Chantal Todé April 16, 2008

The Talbots Inc. is the latest multichannel merchant to become a victim of the financial industry's growing wariness of funding retail operations. However, Talbots quickly responded, by renegotiating terms with its vendors and said these arrangements are expected to be sufficient to fund the company's working capital needs under its 2008 operating plan.

No sweat for new Lyris partner

Dianna Dilworth April 07, 2008

American Apparel, a multichannel retailer of sweatshop-free clothing, has launched a push to make its e-mail marketing more personalized. The retailer, which manufactures all of its goods in its Los Angeles headquarters and markets direct to consumers as well as to wholesalers, is using the Lyris ListManager to power its global newsletter program in a move to make the e-mails more relevant.

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