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Six benchmarks for the perfect search campaign

Howard Sewell, president, Connect Direct August 04, 2008

Many marketers fail at search and don't know it. The basic performance reports available from providers like Google can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the truth might be precisely the opposite.

Keeping up with Social Media

Sharon Goldman August 04, 2008

I've wondered recently how marketers and agencies keep up with the light-speed changes in the digital media space, especially in social media. From branded Facebook applications and Twitter marketing to MySpace hypertargeting and niche social networking sites, the seemingly endless shifts are enough to make any advertiser's head spin.

Maximize list rental for vertical markets

Kayle Plotkin, VP of new business development, Statlistics July 30, 2008

Vertical marketing prospers within the b-to-b list rental marketplace. There is a publication for every business, and every aspect of business. How can these publications maximize list rental? What generic selections can be offered to entice new mailer use, and expand testing opportunities? Where shall we position the list for the greatest exposure, and how can we bring excitement for the out of market users?

Keep sales funnel top-of-mind

Carolyn Gardner, director of customer experience, Sitebrand July 28, 2008

In an online world dominated by search, e-mail and analytics, most every visitor's intent can be tracked to something. Despite this insight, why do many online stores fail to engage, persuade and convert their visitors? E-commerce shoppers are increasingly mature, with correspondingly high expectations, but the problem is deeper. Marketers have broken the sales funnel.

Digital leads new Levi's effort

Dianna Dilworth July 25, 2008

Levi Strauss & Co. is taking a new, unbuttoned approach to marketing its jeans. Last week, the jeans brand debuted its "Live unbuttoned" campaign, the first integrated global campaign marketing effort in its history, which targets youth in 110 countries worldwide.

Online Exclusive: Facebook Pages offer brands a powerful presence

Kevin McKeefery July 24, 2008

Less than a year old, Facebook's Pages application allows brands to join the social networking masses - but can it be used as a DM tactic?

Measuring direct mail results in a multichannel age

Tim Mabee, senior consultant, Decision Sciences group, Experian Marketing Services. July 23, 2008

Online shopping has migrated from an increasing trend to a way of life for most consumers — and traditional catalogers who once ruled the mail order landscape know this. However, this doesn't mean catalogs aren't a viable and valuable communication channel driving substantial phone and online responses.

TechWeb turns to InfoGroup for database

Lauren Bell July 23, 2008

TechWeb, a United Business Media division that caters to business technology professionals, has tapped InfoGroup's National Accounts Division for database, campaign management and analytics work.

Analyze your open rate

Dan Forootan, president, StreamSend Email Marketing July 22, 2008

E-mail marketers often spend a lot of time analyzing their bounce rates to discover delivery problems. While bounces should always be noted, not enough senders closely monitor their open rate. Bounce data does not reveal whether your messages are going to the inbox or the bulk/junk folder.