Analytics Articles

Subscribe Issue Archive Contact Us About Us Advertise PRWeek MM&M SC Magazine

RSS | Login | Register

Analytics Articles

Picturing new online campaigns

Adam Brotman, SVP, Corbis.com and SnapVillage.com May 05, 2008

While the Internet is emerging as a predominant communication channel for marketing and advertising campaigns, creativity is still struggling to understand its role. We want online to be the next great creative frontier, but haven't yet found the formulas for great online creativity.

24/7 partners with Mindset for psychographic targeting

Ellen Keohane May 01, 2008

In order to help brands target people with the "right psychographics," 24/7 Real Media, a digital marketing company, has partnered with Mindset Media. Through the partnership, 24/7 Real Media's clients will have the option of using Mindset Media's Mindset Buys service, said Jim Meyer, CEO and co-founder of Mindset Media.

Loyalty platform for social networks launches

Lauren Bell April 30, 2008

OneBigPlanet has launched its Web 2.0-based loyalty and retention platform. The platform creates branded portals for organizations and online communities through which members can shop, make dining reservations, print coupons and book flights, among a host of other commerce tools.

Online video advertising: managing client expectations

Iain Molland, North American CEO, Vividas April 30, 2008

Customer relationship management is as much a tool of the trade as any other in the advertising/marketing industry. Imperative to the success of a lasting relationship is controlling the unique expectations of each client and translating your success into their ROI.

Accuracy is key in data management

Jim Fowler, co-founder and CEO, Jigsaw. April 30, 2008

Starting with an accurate, complete and targeted pool of business contacts is key to the success of every marketing campaign. Yet CRM systems and in-house contact databases are most often bogged down with dead records, duplicate data, partial files and gaps.

The e-mail deliverability blame game: Marketers need to look in the mirror

Jeremy Saibil, director of deliverability, Campaigner April 29, 2008

The industry research, surveys and data all point to e-mail deliverability as one of the top concerns for marketers. According to JupiterResearch's recently published E-mail Marketing Buyer's Guide, 2008, 70% of respondents cited e-mail deliverability services as their top consideration when selecting an e-mail services provider, beating out cost (69%).

The elements of relevance

John Rizzi, president/CEO, e-Dialog April 29, 2008

Could you have imagined this 10 years ago? Today 97 percent of all marketers use e-mail to communicate with customers. The reasons are clear: E-mail offers ease of entry and the lowest cost-per-contact of any marketing tool. But the ubiquitous nature of e-mail is also the source of its challenges.

Industry click fraud rate down for Q1

Mary Elizabeth Hurn April 28, 2008

Click fraud prevention solutions provider Click Forensics has released industry pay-per-click fraud figures for the first quarter of 2008. The Click Fraud Index, based on reports from the Click Fraud Network, found that click fraud rates have dropped to 16.3% and fraud rates for content networks dropped to 27.8%.

Behavioral data is most preferable

Larry Organ, CEO, ConsumerBase LLC April 28, 2008

This year's elections have made fools out of pollsters and pundits alike. Public opinion surveys about the candidates have failed miserably to predict electoral success. Marketers should heed a lesson inherent in all this: Trust in what people do — not in what they say.

Tips for efficient and accurate mail tracking

Craig Simpson, freelance direct mail consultant April 23, 2008

If a campaign is not tracked properly, you could end up wasting thousands on your next mailing. As an individual in direct mail, you spend a great deal of money to send out your sales material. You want to learn as much as possible from each campaign so that you can maximize the effectiveness of each mailing. Careful tracking will show you exactly what works and what doesn't.

« Previous

Most Emailed

Most Recent

RSS

Other sites from Haymarket Media Inc.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions