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Analytics Articles

Maximize your mail campaign value

May 12, 2008

At a time when postal rate increases are squeezing many marketers' mail budgets, getting the biggest bang for the buck is essential. Experts show how the right print strategy can help.

Is your marketing database a lemon or limousine?

David Bernard, managing director, DB marketing technologies May 07, 2008

Databases are the engines of your sales and marketing organization. They are what your CRM programs run on. They need regular tune-ups. Left on their own, mistakes go uncorrected and costs climb, until finally someone notices and heads roll.

Tealeaf adds to customer analytics offerings

Lauren Bell May 06, 2008

Online customer experience management company Tealeaf has released Tealeaf CxResults and updated its core Datastore and CxConnect tools. It has also formed a best practices partner network called ViaTealeaf.

Mobile messages in an e-mail world

Elie Ashery, president/CEO, Gold Lasso May 06, 2008

As the mobile phone continues to become the main communication device, e-mail rendering on mobile devices has become a serious issue. Since many mobile devices only display text e-mails, e-mail marketers have a challenging time separating their mobile users from their traditional computer receivers.

Keys to trigger-based e-mail marketing

Michael Thompson, VP, eServices, Click Tactics May 06, 2008

Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or opening of a checking account, at your fingertips, and the dexterity to send out the right offer at precisely the right time.

Using e-mail marketing to drive circulation

Jane Giles, director of business development, Cambey & West Inc. May 05, 2008

In this cluttered inbox world, grabbing a person's attention to attract them to your publication or Web site is the biggest challenge, and the subject line is the most critical element of any promotion campaign, according to Elliot Danziger, director of e-mail marketing for e-Post Direct.

Picturing new online campaigns

Adam Brotman, SVP, Corbis.com and SnapVillage.com May 05, 2008

While the Internet is emerging as a predominant communication channel for marketing and advertising campaigns, creativity is still struggling to understand its role. We want online to be the next great creative frontier, but haven't yet found the formulas for great online creativity.

24/7 partners with Mindset for psychographic targeting

Ellen Keohane May 01, 2008

In order to help brands target people with the "right psychographics," 24/7 Real Media, a digital marketing company, has partnered with Mindset Media. Through the partnership, 24/7 Real Media's clients will have the option of using Mindset Media's Mindset Buys service, said Jim Meyer, CEO and co-founder of Mindset Media.

Loyalty platform for social networks launches

Lauren Bell April 30, 2008

OneBigPlanet has launched its Web 2.0-based loyalty and retention platform. The platform creates branded portals for organizations and online communities through which members can shop, make dining reservations, print coupons and book flights, among a host of other commerce tools.

Online video advertising: managing client expectations

Iain Molland, North American CEO, Vividas April 30, 2008

Customer relationship management is as much a tool of the trade as any other in the advertising/marketing industry. Imperative to the success of a lasting relationship is controlling the unique expectations of each client and translating your success into their ROI.

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