Airlines Articles

British Airways launch stresses service

Lauren Bell June 20, 2008

British Airways is focusing on the customer experience with the June 19 launch of its OpenSkies subsidiary. The carrier, which offers flights from New York to Paris, is seeking to treat each of its flyers to a luxury experience and allow British Airways to take advantage of a US-EU Open Skies treaty that liberalizes the cross-Atlantic flight market.

EuroRSCG signs about $5M in new accounts

Bryan Yurcan June 13, 2008

Hainan Airlines, China's fourth largest commercial airliner, has selected Euro RSCG to manage its campaign launching its non-stop flights from Seattle to Beijing - a direct route that has never before been available according to the company.

Timed e-mail offer unites the perfect pair to capture travel spending

Andreas Roell, CEO, Geary Interactive June 09, 2008

"Arrive in style" was the e-mail slogan sent by Banana Republic and Virgin America Airlines to a colleague of mine. Not long after booking a ticket with Virgin America, my colleague, who was already a subscriber to Banana Republic's newsletter, received this e-mail. It offered a short-lived, promotional discount in honor of her impending trip.

DHL deal with UPS faces scrutiny from APWU

Mary Elizabeth Hurn June 06, 2008

Deutsche Post World Net's plans to restructure its DHL US Express business, announced last week, have come under scrutiny from the American Postal Workers Union and other lawmakers.

British Airways picks OgilvyOne for global direct, loyalty marketing

Chantal Todé June 05, 2008

OgilvyOne has confirmed that it has been awarded British Airways' global direct and loyalty marketing account. OgilvyOne, which had already been the airline's direct and digital agency for Asia Pacific, was chosen following a four-month pitch process.

Virgin scooping up Silverjet fliers

Lauren Bell June 05, 2008

Virgin Atlantic has launched an outreach initiative to lure fliers stranded by the grounding of British business-only airline Silverjet. Passengers with tickets to fly Silverjet from June 6-June 30 are being offered special one-way fares if they trade for Virgin tickets on the same date and route.

Cathay Pacific pushes its new cabin design online

May 26, 2008

Cathay Pacific Airways has begun a new global marketing campaign to highlight its new cabin designs. The integrated marketing campaign is running in North America, Hong Kong and Europe to let customers know that every class of Cathay planes have been remodeled — including coach.

British Airways partners with LinkShare for affiliate program

Ellen Keohane May 01, 2008

While potential partnerships with American Airlines and Continental Airlines are still reportedly under discussion for the airline, British Airways announced a different deal earlier this week. It awarded LinkShare and TradeDoubler management of its worldwide affiliate marketing program.

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