DRTV agency InfoWorx has added in-house telemarketing to its roster of services. The company also offers infomercial TV production and media buying. Omaha, NE-based voice solution provider Prairie Interactive Messaging will provide the backend call centers.

Business optimization software provider Omniture has acquired Mercado's site search and merchandising business for $6.5 million and the assumption of certain liabilities. The deal will enable Orem, UT-based Omniture to expand its site search and merchandizing solutions, especially in the retail space.

DMNews editor in chief Cara Wood discusses accountability and marketing in tough economic times with G2 Worldwide's Larry Kimmel at the DMA 08 Conference & Expo.

John Paulson, the head of G2 Interactive, has been promoted to the newly created position of CEO at G2 US. Paulson, who has held management positions at DDB Worldwide, Grey Interactive and J. Walter Thompson, will be responsible for G2's 10 US offices, which offer direct, interactive, shopper, design, promotional marketing and data consulting services.

DMNews editor in chief Cara Wood sits down with Euro RSCG president and CEO Ron Bess to talk about interactive marketing and the state of the industry at the DMA 08 Conference & Expo in Las Vegas.

DMNews editor in chief Cara Wood and Wunderman chairman and CEO Daniel Morel discuss the intricacies of do-not-mail legislation and the shifting of power in the marketer-customer relationship at DMA 08 in Las Vegas.

Grizzard Communications Group has been appointed agency of record by the American Red Cross' Southwestern Pennsylvania Chapter. The partnership with Grizzard Communications Group signifies a shift in focus of the organization's direct marketing strategies.

Do ad agencies "get" search? While the question has become something of an industry cliché, the answers vary based on who is being questioned and the time period during which the debate is held. Given continued consolidation and the evolving definition of search, the 2003 response is no longer valid in 2008. And this is precisely why I agreed to moderate a session at SMX East on the topic - with a twist.

The agency services group of direct marketing services company Harte-Hanks has been named direct marketing agency of record for Hyundai Motor America. Harte-Hanks will focus on developing vehicle owner and prospect communications programs for the automotive manufacturer.

Gawker Media has partnered with mobile ad network Quattro Wireless to run mobile sites for its various proper­ties, and to work as the exclusive global sales agent for ads on those sites.