Agency Articles

Starcom MediaVest Group forms global leadership team

Mary Elizabeth Hurn October 01, 2008

Starcom MediaVest Group (SMG), a subsidiary of Publicis Groupe, has formed a new global management team to accelerate business development and talent across its global network.

Euro RSCG realigns to improve list, database marketing capabilities

Lauren Bell October 01, 2008

Euro RSCG North America has realigned its holdings, placing American Student List within its loyalty and database group, Euro RSCG Discovery. The partnership is intended to provide clients of both American Student List and Discovery with a more targeted, strategic approach to reaching young consumers and their families.

Nivea Lip Care asks social networkers to pucker up

Dianna Dilworth September 29, 2008

German skin care company Beiersdorf is trying to corner the market on kisses. That's right, kisses. The beauty care company is working with Omnicom agency TBWA\Chiat\Day New York on an integrated advertising campaign that promotes its latest line of Nivea Lip Care, as the key to great smooches.

Creative campaigns from Affinia Hotels, Kevin Beckner and William & Mary Mason School of Business

September 29, 2008

Affinia Hotels touts customized room stays; Kevin Beckner's Facebook application gets voters' attention; and William & Mary Mason School of Business uses a personal touch to drive MBA enrollment.

Industry initiatives show progress despite tough times

Sharon Goldman September 26, 2008

As painful and befuddling as it has been to watch, hear and read, it was impossible to ignore the mountain of bad-to-worse news coming out of Washington and Wall Street last week regarding the financial crisis and proposed economic bailout.

Mobile and online ad networks expand during Ad Week

Dianna Dilworth September 24, 2008

Online giants Microsoft, Yahoo and AOL are taking advantage of Advertising Week in New York to release a host of new offerings. Microsoft struck its first mobile syndication deal in the US by forging a new partnership with CNBC.com, part of Microsoft's push to expand its mobile efforts in the US.

Didit insures its search campaigns

Mary Elizabeth Hurn September 23, 2008

Search engine marketing agency Didit will now issue up to $1 million in Campaign Performance Trust Accounts (PTAs) to clients that launch new search campaigns in the fourth quarter of 2008.

Anti-spam firms keep up the fight with new products and partnerships

Dianna Dilworth September 23, 2008

While spam has been plaguing the e-mail space since its inception, e-mail services firms are always trying to stay ahead in the fight for legitimacy on the Web. This week, e-mail service provider Message Systems partnered with Vade Retro, the security division of GOTO Software, to help protect service providers from spam attacks.

Branding firm Siegel & Gale extends reach into digital

Chantal Todé September 23, 2008

Branding firm Siegel & Gale has formed a new dynamic media practice, embracing digital media. "Clients are realizing that what's important is that their brand platform is built and centered around the needs of consumers who are coming in touch with brands as much online as in the real world," said Thomas Mueller, who has been appointed global director of the dynamic media practice.

DMNews talks with Chad Hartvigson, CEO of Prep Sportswear

September 23, 2008

Chad Hartvigson, CEO of customizable sports gear company Prep Sportswear, talks about how a strategic online partnership helped broaden the company's consumer base quickly.

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