Agency Articles

Juvenile Diabetes Research Foundation picks LW Robbins for DM

Chantal Todé June 27, 2008

The Juvenile Diabetes Research Foundation (JDRF), a charitable funder and advocate of Type 1 diabetes research, has chosen LW Robbins Associates to manage the organization's direct response donor relationship program.
 

Government rivals DTC for student loans

Chantal Todé June 27, 2008

A series of changes to the federal student loan program that take effect July 1 could potentially slow the recent dramatic growth of direct-to-consumer loans from private lenders.The changes to the federal loan program include an increase in the amount students can borrow, a decrease in interest rates on loan repayments and new repay­ment terms enabling some bor­rowers to start repaying loans six months after graduation instead of 60 days
 

Enfatico, WPP's Dell agency, acquires ADPeople

Dianna Dilworth June 26, 2008

Enfatico, formerly Davinci, the WPP agency that is being built to consolidate work for Dell, has acquired a majority stake of the issue-shared capital of Danish agency ADPeople. Terms were not disclosed.
 

Publicis Groupe launches new digitally focused entity

Ellen Keohane June 25, 2008

With the goal of better integrating the digital capabilities of its agencies, Publicis Groupe has launched a new entity, VivaKi. According to Publicis, the launch of VivaKi reflects the company's "conviction that a totally new and more integrated organization of the media, interactive, analog and digital universes is necessary in order to leverage scale and technological innovation."
 

See success with a four-stage customer migration plan

Matthew Martin, director, analytics at Rapp Collins June 25, 2008

Leveraging all available customer touchpoints to drive relevant brand interaction is the future of marketing. But different lay­ers of process — including data capture, analytic scoring, database design and technical infrastructure — create dependencies which can cause even the most seasoned multi-channel marketers to rethink their chosen occupation.
 

Koroberi launches healthcare division

Bryan Yurcan June 25, 2008

Koroberi, a Chapel Hill, NC-based integrated marketing firm, has launched a new division designed to attract clients in the healthcare and pharmaceutical industry. The company announced this week it had launched its new business-to-health division, with three new employees who have prior experience in marketing and PR for companies in the healthcare industry, including Pfizer and Novartis.
 

Datran Media acquires Top-Colleges.com

Dianna Dilworth June 24, 2008

Online marketing firm Datran Media has acquired Top-Colleges.com, formerly a division of AffiliateCrew.com, for an undisclosed amount. New York-based Datran, an e-mail service provider, ad networking and database firm, acquired the higher education search engine in an effort to further develop its lead generation offerings.
 

Departure selects Alterian to run e-mail

Dianna Dilworth June 24, 2008

Digital advertising agency Departure has tapped online marketing services firm Alterian to power its e-mail marketing. Departure, a new agency that launched last fall focusing on integrating new media and social networking, will be using e-mail for its advertising.
 

SendTec selected as CDW's search agency

Ellen Keohane June 23, 2008

CDW, a provider of technology solutions for business, government and education, has selected SendTec as its search engine marketing agency of record.
 

Measuring brand attachment in search marketing

Matt Naeger, EVP, operations, IMPAQT June 23, 2008

Many articles have been written about the move from traditional non-ROI based marketing and advertising to more measurable forms such as search engine marketing (SEM) over the past two years, with the mantra being that if you don't start measuring your sales you will lose your budget.
 
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