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Affiliate Marketing Articles

Overstock cuts its NY affiliates due to tax law

Dianna Dilworth May 26, 2008

In response to New York's recently enacted "Amazon tax" law for e-commerce firms operating within the state, discount retailer Overstock.com has notified more than 3,400 New York-based affiliate advertisers that their relationship will end as of June 1, when the law goes into effect.

Video opportunities in a text link world

Lindsay Blankenship, search marketing discipline lead, Central region, Avenue A/Razorfish May 23, 2008

If you have a search marketing time machine, you can go back to the days when Google sold banners on search results pages on a cost per thousand page impressions (CPM) basis in 1995. Then fast forward two years later when IdeaLab launched GoTo.com to sell action-based text only ads on a cost-per-click (CPC) model.

Yahoo, WPP enter into partnership

Ellen Keohane May 19, 2008

Yahoo and the WPP Group have announced a multiyear strategic partnership, designed to give group agencies WPP Digital, GroupM and 24/7 Real Media the ability to more efficiently buy digital display advertising across the Internet.

American Diabetes Wholesale launches affiliate

May 16, 2008

American Diabetes Wholesale, a discount provider of diabetic supplies, has launched an affiliate program on the Performics network. MoreVisibility will help the nonprofit launch and manage the affiliate program.

Spam law affects affiliates

Dianna Dilworth May 16, 2008

The Federal Trade Commission's new rule provisions for the CAN-SPAM Act largely place the onus on e-mail marketers and their affiliates to take responsibility for clean e-mail lists and clear communication among marketing partners.

Local.com partners with MediaSpan

Ellen Keohane May 05, 2008

Local.com Corp. partnered with MediaSpan, a digital content management and online marketing solutions provider. The partnership will provide Local.com's Local Connect search platform to more than 1,500 of MediaSpan's newspaper, television and radio clients.

United Online Inc.acquired FTD

May 02, 2008

FTD Group Inc., the online floral delivery business, was acquired for $456 million by United Online Inc., which owns social networking site Classmates.com and customer loyalty site MyPoints.com. The deal is expected to close in the third quarter of this year.

Amazon files complaint against tax law

May 02, 2008

On May 2, Amazon filed a complaint in New York Supreme Court objecting to the state law approved by Gov. David A. Paterson last week, which requires out-of-state online retailers to collect taxes on everything sold in the state if it has agents or affiliates in New York. Amazon, which has thousands of affiliates with New York addresses, is contesting the constitutionality of the law.

British Airways partners with LinkShare for affiliate program

Ellen Keohane May 01, 2008

While potential partnerships with American Airlines and Continental Airlines are still reportedly under discussion for the airline, British Airways announced a different deal earlier this week. It awarded LinkShare and TradeDoubler management of its worldwide affiliate marketing program.

Build your list with co-registration

April 28, 2008

Collecting customer opt-ins while they register on other Web sites has become a common way to build e-mail lists. Four industry experts explore this cost-effective strategy.

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