Affiliate Marketing Articles

Subscribe Issue Archive Contact Us About Us Advertise PRWeek MM&M SC Magazine

RSS | Login | Register

Affiliate Marketing Articles

American Diabetes Wholesale launches affiliate

May 16, 2008

American Diabetes Wholesale, a discount provider of diabetic supplies, has launched an affiliate program on the Performics network. MoreVisibility will help the nonprofit launch and manage the affiliate program.

Spam law affects affiliates

Dianna Dilworth May 16, 2008

The Federal Trade Commission's just-approved new rule provisions for the CAN-SPAM Act largely place the onus on e-mail marketers and their affiliates to take responsibility for clean e-mail lists and clear communication among marketing partners.

Local.com partners with MediaSpan

Ellen Keohane May 05, 2008

Local.com Corp. partnered with MediaSpan, a digital content management and online marketing solutions provider. The partnership will provide Local.com's Local Connect search platform to more than 1,500 of MediaSpan's newspaper, television and radio clients.

United Online Inc.acquired FTD

May 02, 2008

FTD Group Inc., the online floral delivery business, was acquired for $456 million by United Online Inc., which owns social networking site Classmates.com and customer loyalty site MyPoints.com. The deal is expected to close in the third quarter of this year.

Amazon files complaint against tax law

May 02, 2008

On May 2, Amazon filed a complaint in New York Supreme Court objecting to the state law approved by Gov. David A. Paterson last week, which requires out-of-state online retailers to collect taxes on everything sold in the state if it has agents or affiliates in New York. Amazon, which has thousands of affiliates with New York addresses, is contesting the constitutionality of the law.

British Airways partners with LinkShare for affiliate program

Ellen Keohane May 01, 2008

While potential partnerships with American Airlines and Continental Airlines are still reportedly under discussion for the airline, British Airways announced a different deal earlier this week. It awarded LinkShare and TradeDoubler management of its worldwide affiliate marketing program.

Build your list with co-registration

April 28, 2008

Collecting customer opt-ins while they register on other Web sites has become a common way to build e-mail lists. Four industry experts explore this cost-effective strategy.

iCrossing expands into Germany with 3GNet GmbH acquisition

Ellen Keohane April 14, 2008

ICrossing announced today that it has acquired 3GNet GmbH, a German digital marketing agency, for an undisclosed amount. "We certainly see it as vital in our expansion throughout Europe. Germany is a key market," said Jeff Herzog, founder and CEO of iCrossing, of the acquisition.

Yahoo to eliminate 10 cent minimum keyword bid

Ellen Keohane April 14, 2008

Yahoo Search Marketing has announced that it will eliminate its 10 cent minimum keyword bid for text-based ads in the United States. The change is set to go into effect this week, according to a Yahoo spokesman.

Fox Interactive Media appoints president of new ad unit

Dianna Dilworth April 09, 2008

Fox Interactive Media (FIM) is beefing up its ad sales infrastructure with its new unit, the Fox Interactive Media Audience Network, that combines advertising technology with ad and performance sales. Former EVP of technology and production Adam Bain has been appointed president of the new unit.

« Previous

Most Emailed

Most Recent

RSS

Other sites from Haymarket Media Inc.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions