Google reported $5.37 billion in revenue for its second quarter ended on June 30. "Traffic and revenue have held up well despite uncertain economic conditions," said Eric Schmidt, Google CEO and board chairman, during a July 17 conference call.

Boston-based attorney Hal K. Levitte has brought a case against Google for allegedly charging him improperly for advertising on "low-quality" parked domain and error page Web sites.

To encourage young people to reg­ister to vote in the upcoming presidential election, online ad network CPX Interac­tive has teamed up with nonprofit organi­zation Hip-Hop Summit Action Network (HSAN) to launch an online campaign called "Vote for it! '08."

Now that advertisers can purchase online ads on a CPC, CPA or CPL basis, many small and midsize businesses can place ads next to larger corporate entities. Experts debate the strength of that advantage.

Maximizing online campaigns beyond technology; making sure revenue isn't affected by unsold ad space; and choosing the right partner to execute a mobile campaign.

Axe, Unilever's line of men's body products, and BrightLine iTV Marketing Specialists, Axe's partner since 2005, have developed a new interactive television initiative. The campaign incorporates video on-demand bookmarking, a Verizon FiOS technology that allows users to flag digital shorts touting Axe's new Proximity products, which are targeted toward young professionals, and come back to them.

Ten years ago this September, Sergey Brin and Larry Page were about to set up offices in a garage. Their Web site, Google.com, delivered results for 10,000 searches a day. By 1999, that figure had jumped to 3 million. Today, Google processes hundreds of millions of searches each and every day. If this is a staggering number, consider that behind each and every search query is a set of consumer data, and it is access to this data that puts Google into a league of its own.

Visa Inc. has launched a b-to-b network on Facebook to help connect small businesses. "Working with Facebook, Visa is breaking new ground by harnessing social networking to connect business owners," said Antonio Lucio, CMO at Visa Inc., in a statement. "We are putting the power of the network in the users' hands, and it will be fascinating to see how the community evolves."

Google has released a new media-planning tool called Ad Planner that connects advertisers with publishers. Wayne Lin, business product manager at Google, spoke of the tool's benefits at the ARF's Audience Measurement 3.0 today in New York.

Online marketing firm Datran Media has acquired Top-Colleges.com, formerly a division of AffiliateCrew.com, for an undisclosed amount. New York-based Datran, an e-mail service provider, ad networking and database firm, acquired the higher education search engine in an effort to further develop its lead generation offerings.