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Google sued for alleged improper advertising

Ellen Keohane July 17, 2008

Boston-based attorney Hal K. Levitte has brought a case against Google for allegedly charging him improperly for advertising on "low-quality" parked domain and error page Web sites.

HSAN, CPX hook up for vote

Ellen Keohane July 14, 2008

To encourage young people to register to vote in the upcoming presidential election, online ad network CPX Interactive has teamed up with nonprofit organization Hip-Hop Summit Action Network (HSAN) to launch an online campaign called "Vote for it! '08."

Does accountable pricing help SMBs?

July 14, 2008

Now that advertisers can purchase online ads on a CPC, CPA or CPL basis, many small and midsize businesses can place ads next to larger corporate entities. Experts debate the strength of that advantage.

Implementing online campaigns, getting started in mobile and selling online ads

July 14, 2008

Maximizing online campaigns beyond technology; making sure revenue isn't affected by unsold ad space; and choosing the right partner to execute a mobile campaign.

Axe brings search to TV

Mary Elizabeth Hurn July 10, 2008

Axe, Unilever's line of men's body products, and BrightLine iTV Marketing Specialists, Axe's partner since 2005, have developed a new interactive television initiative. The campaign incorporates video on-demand bookmarking, a Verizon FiOS technology that allows users to flag digital shorts touting Axe's new Proximity products, which are targeted toward young professionals, and come back to them.

The virtuous (or vicious) Google data machine

Sara Holoubek June 30, 2008

Ten years ago this September, Sergey Brin and Larry Page were about to set up offices in a garage. Their Web site, Google.com, delivered results for 10,000 searches a day. By 1999, that figure had jumped to 3 million. Today, Google processes hundreds of millions of searches each and every day. If this is a staggering number, consider that behind each and every search query is a set of consumer data, and it is access to this data that puts Google into a league of its own.

Visa, Facebook team up for b-to-b network

Chantal Todé June 25, 2008

Visa Inc. has launched a b-to-b network on Facebook to help connect small businesses. "Working with Facebook, Visa is breaking new ground by harnessing social networking to connect business owners," said Antonio Lucio, CMO at Visa Inc., in a statement. "We are putting the power of the network in the users' hands, and it will be fascinating to see how the community evolves."

Google debuts Ad Planner

Dianna Dilworth, Ellen Keohane June 24, 2008

Google has released a new media-planning tool called Ad Planner that connects advertisers with publishers. Wayne Lin, business product manager at Google, spoke of the tool's benefits at the ARF's Audience Measurement 3.0 today in New York.

Datran Media acquires Top-Colleges.com

Dianna Dilworth June 24, 2008

Online marketing firm Datran Media has acquired Top-Colleges.com, formerly a division of AffiliateCrew.com, for an undisclosed amount. New York-based Datran, an e-mail service provider, ad networking and database firm, acquired the higher education search engine in an effort to further develop its lead generation offerings.

E-mail: The Best Platform for Serving Banner Ads Online?

Scott Knoll, SVP of display media at Datran Media June 17, 2008

What if I told you that e-mail marketing is the best business platform for serving the most targeted display ads online? Nearly 8 out of 10 marketers who responded to Collective Media's 2008 Ad Network Study said that they planned to use demographic targeting in 2008, while nearly three-quarters of respondents planned to use behavioral targeting this year, up from the roughly 64% who did so in 2007.

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