Ad Serving & Ad Networks Articles

Subscribe Issue Archive Contact Us About Us Advertise PRWeek MM&M SC Magazine

RSS | Login | Register

Ad Serving & Ad Networks Articles

Targeting and relevant messaging

Calvin Lui, president and CEO, Tumri April 14, 2008

Last year will certainly go down in history as the Year of the Ad Network. Industry giants such as Google, Yahoo, Microsoft, AOL, and WPP doled out over $12 billion to snatch up players such as DoubleClick, aQuantive, Blue Lithium, 24/7, Right Media and Tacoda.

Big value for mobile at airwave auction

Cara Wood April 14, 2008

In preparation for the US transition to digital-only TV broadcasts on February 17, 2009, the US Federal Communications Commission held an auction last month for the 700-megahertz band licenses that will become available. This spectrum is considered especially valuable for its ability to transmit through walls and achieve faster download speeds - technology that is expected to advance the size of the market.

Suitors line up for a chance at Yahoo merge

Ellen Keohane April 14, 2008

Following Yahoo's second rejection of Microsoft's unsolicited takeover bid last week, media reports have been speculating on the future of the Sunnyvale, CA-based company. As of April 11, various news reports had claimed AOL has also been talking to Yahoo about a possible merger. Microsoft and News Corp. may also be considering a joint bid for Yahoo.

Fox Interactive Media appoints president of new ad unit

Dianna Dilworth April 09, 2008

Fox Interactive Media (FIM) is beefing up its ad sales infrastructure with its new unit, the Fox Interactive Media Audience Network, that combines advertising technology with ad and performance sales. Former EVP of technology and production Adam Bain has been appointed president of the new unit.

Google to lay off 300 US DoubleClick employees, sell Performics

Dianna Dilworth April 03, 2008

Changes are in store for newly merged Google and DoubleClick, following the March 11 approval of the merger. Google has announced that it will lay off 25% of DoubleClick's 1,200 US-based employees. In addition, the online giant has announced that it will split DoubleClick Performics into two separately run business units, one covering affiliate marketing, and the other search marketing. Google plans to integrate the affiliate marketing into its existing business and sell off the search marketing group.

Intrigue grows over new trafficking tool on YouTube

Dianna Dilworth, Ellen Keohane March 31, 2008

Google's video-sharing site YouTube announced last week that video uploaders will now be able to track the popularity of their videos over time and access geographic data about the users who are viewing their clips. The free program, known as YouTube Insight, has already gotten a lot of reaction from marketers, many of whom use the highly trafficked site to post commercials, movie trailers and other content.

Co-registration: The secret to growing your e-mail lists

Elie Ashery, president/CEO, Gold Lasso March 26, 2008

In the world of e-mail marketing, buying a list is considered a big faux pas amongst permission fanatics and professional e-mail marketing pundits alike. In fact, the practice is so loathed that the mere mention of a purchased list can get you banned by a mainstream e-mail service provider. So what's a marketer to do when it wants to engage in e-mail marketing but doesn't have a year or so to grow a list organically?

Landing page optimization: Testing your way to higher profits

Tim Ash, president, SiteTuners.com March 24, 2008

In the online marketing world, a lot of time and resources are spent driving traffic to a Web site or landing page. You analyze campaign performance with almost religious fervor in order to extract the last penny of revenue and profit possible from each Internet visitor. But all of your hard work comes down to the few precious moments that the Internet visitors spend on your landing page.

Yahoo stands proud

March 24, 2008

In an investor presentation detailing its three-year financial plan and strategic initiatives, Yahoo's board of directors unanimously determined that Microsoft's January 31 unsolicited acquisition proposal substantially undervalues Yahoo.

NY bill threatens online ads

Dianna Dilworth March 20, 2008

Microsoft, Google and AOL are getting ready to meet with New York assemblyman Richard Brodsky, a Democrat from Westchester County, to discuss a privacy bill that he is developing, which could have strong implications for the online advertising industry. "The bill is very broad and it would make a lot of legitimate practices illegal. [It] would basically make ad networks illegal," said Mike Zaneis, VP of public policy at the Internet Advertising Bureau (IAB).

« Previous

Most Emailed

Most Recent

RSS

Other sites from Haymarket Media Inc.

Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions