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Ad Serving & Ad Networks Articles

Search engine for online display ads

Cara Wood May 05, 2008

Breaking from the standard models of online ad network and ad exchange, The Ad Database — a search engine that compiles online ad opportunities by cost, ad size, demographics and location — has recently launched.

Local.com partners with MediaSpan

Ellen Keohane May 05, 2008

Local.com Corp. partnered with MediaSpan, a digital content management and online marketing solutions provider. The partnership will provide Local.com's Local Connect search platform to more than 1,500 of MediaSpan's newspaper, television and radio clients.

The value of acquiring paid circulation through partnerships

Andrew Degenholtz, president, ValueMags April 28, 2008

Partnership marketing is extremely valuable, and is fast becoming a trusted part of the circulator's mix. The Audit Bureau of Circulations Partnership Marketing circulation classification allows a magazine subscription to be sold in combination with a product or service. Partnership-sold subscriptions are a valuable marketing tool and circulation source that uniquely benefit publishers, retailers, consumers and advertisers.

WPP ups commitment to Chinese market with stake in HDT Technologies

Chantal Todé April 22, 2008

Strengthening both its position in China and in the digital arena, WPP Group's digital investment arm WPP Digital has acquired a minority stake in rich media advertising and technology firm HDT Holdings Technologies Inc.

Platform-A plans to cut 100 staffers

Ellen Keohane April 22, 2008

AOL's online advertising network Platform-A plans to cut approximately 100 staff members over the next four to six weeks. "These steps are necessary to guarantee that Platform-A's people and technologies are organized around common goals and operate as a seamless organization that is focused on our customers," said Eric Chandler, a spokesman for Platform-A.

Google reports strong Q1 results

Ellen Keohane April 18, 2008

Google released its first quarter results for 2008 last week, citing revenues of $5.19 billion, a year-over-year increase of 42% and a 7% increase from the previous quarter. "We're obviously pleased with another strong quarter," said Eric Schmidt, CEO of Google, in a conference call on April 17.

iCrossing expands into Germany with 3GNet GmbH acquisition

Ellen Keohane April 14, 2008

ICrossing announced today that it has acquired 3GNet GmbH, a German digital marketing agency, for an undisclosed amount. "We certainly see it as vital in our expansion throughout Europe. Germany is a key market," said Jeff Herzog, founder and CEO of iCrossing, of the acquisition.

Yahoo to eliminate 10 cent minimum keyword bid

Ellen Keohane April 14, 2008

Yahoo Search Marketing has announced that it will eliminate its 10 cent minimum keyword bid for text-based ads in the United States. The change is set to go into effect this week, according to a Yahoo spokesman.

Fox's Searchlight shines on new Boost Mobile ads

Dianna Dilworth April 14, 2008

Film production company Fox Searchlight Pictures is calling consumers to the movies with a new partnership with mobile advertising firm Boost Mobile, a wholly owned division of Sprint Nextel, and car maker Acura.

Targeting and relevant messaging

Calvin Lui, president and CEO, Tumri April 14, 2008

Last year will certainly go down in history as the Year of the Ad Network. Industry giants such as Google, Yahoo, Microsoft, AOL, and WPP doled out over $12 billion to snatch up players such as DoubleClick, aQuantive, Blue Lithium, 24/7, Right Media and Tacoda.

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