ToolBox Articles

Recession customer retention, mobile point-of-sale tips and combining direct mail with teleservices.

May 12, 2008

Industry experts discuss how to increase customer retention during a recession, the evolution of mobile services, and integrating direct mail into a teleservices campaign.
 

Small businesses and e-mail, closed-loop lead data and sponsoring conferences

May 05, 2008

Industry experts discuss best practices for increasing e-mail response; maximizing ROI on closed-loop leads; and how to get the most out of sponsoring a conference.
 

Transactional e-mail, working with social networks and advanced CRM

April 28, 2008

Industry experts discuss how to effectively use transactional e-mail; the future of CRM applications; and reaching social network.
 

Integrating e-mail and CRM, the new face of digital ads and learning your customers' buying process

April 21, 2008

Industry experts discuss best ways to integrate e-mail into CRM; using digital ads; and determining customers' buying process.
 

Optimizing to improve conversion, mobile site testing and benefits of digital signage

April 14, 2008

Industry experts discuss ways to convert leads into sales; the importance of multivariate testing for mobile Web; and how digital signage can benefit a business.
 

Product launches, reaching 25-40 year olds and launching new brands

March 24, 2008

Industry experts weigh in on how to launch a new brand, marketing to the 25-40 year old demographic, and conducting market research for product development.
 

Using live events to reach b-to-b audiences, podcasts and publishing e-zines

March 17, 2008

Industry experts discuss ways to reach b-to-b audiences through speaking engagements; promoting podcasts; and the benefits of publishing an e-zine.
 

Using digital content, improving one-to-one outreach and technology's effect on customer loyalty

March 10, 2008

Industry experts discuss best practices for delivering audio and video content online, the effect of technology on customer loyalty, and improving one-on-one communication with clients.
 

Cooperative coupon tips, better e-mail response and improving SEO

February 25, 2008

Industry experts offer insight on cooperative coupons, increasing e-mail response rates and increasing Web ranking through SEO.
 

Measuring Web site effectiveness, charging for webinars and improving e-mail marketing tactics

February 18, 2008

Industry experts offer insight on improving e-mail campaigns, ensuring Web is driving in-store sales, and pricing webinars.
 
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