ToolBox Articles

TOOLBOX: Social media, loyalty, CRM, personalization

October 26, 2009

In this week's Toolbox entries, Philip Delong of Daz Media covers using social media to generate leads. Also,Greg Osenga, of Hawkeye discusses a popular personalization tactic in the recession.
 

Toolbox: Tips on mobile, social media, CRM and Internet marketing

September 28, 2009

Getting customers on board with your mobile initiative, improving process for more sales and more
 

Toolbox: CRM, Web, retail, loyalty

August 31, 2009

Experts discuss how to improve your reputation with Twitter, remain competitive in a slow economy and more.
 

Toolbox: Social media, database, CRM, analytics

July 27, 2009

Your social network can help with measurement issues, how to reply quickly to customers, understanding your media spend and more.
 

Toolbox: Where to look first when starting your loyalty program, managing inactive customers and more

July 13, 2009

Experts offer opinions on loyalty, lead nurturing, technology and engagement.
 

Toolbox: Online video, e-mail, lead generation, Web site

June 15, 2009

Unleashing your Web site, what to look for in an online 
video RFP, how to weed out poor leads and e-mail tips in this week's edition of DMNews' Toolbox.
 

Toolbox: Optimizing press releases for search engines, why you should translate e-commerce and more

June 01, 2009

Incorporate keywords into press releases, remember that consumers prefer to be spoken to in their own language, don't fear a dialogue with consumers, and informercials are a good investment in the down economy.
 

Toolbox: Cost-effective social media, common online video mistakes, reaching millenials, more

May 18, 2009

Questions answered in this week's Toolbox: "With this current economic crunch, is social media a cost-effective approach to reach my target market?" "
What are some mistakes to avoid with online video?" "
What's the best way to market to millennials?"
 "How important is content and code when optimizing a Web site for search engines?
"
 

Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more

April 20, 2009

Massaging 'cold' leads on a tight budget, why your message always comes first in creative and more