This trade show mailer is a marquee representation of direct mail's potential
Lee Gallagher, manager, DM Solutions, Ricoh IBM
September 15 2008
I am a direct mail fanatic. I go to my friends and ask them for their unwanted junk mail. Then I scan to find the diamonds, and trash the rest. Did you know that several studies today claim direct mail has a lifespan of about 10 to 20 seconds before the reader tosses it in the recycle bin?
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