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Third Screen Articles

Bud Light extends "Dude" campaign to mobile phones

Dianna Dilworth May 19, 2008

Anheuser-Busch is extending its "Dude" campaign for its Bud Light brand to the mobile space. The campaign, created by Atmosphere BBDO, takes the word "Dude" and highlights the fact that it can be used in a variety of ways to communicate a number of ideas.

Mobile text contest works for Atlanta-area radio station

Dianna Dilworth May 12, 2008

Atlanta's WKHX-FM, also know as KICKS 1015 FM, has learned that the way to reach listeners is through the mobile phone. The Citadel Broadcasting-owned station just wrapped up its first major mobile contest, which kicked off the radio station's ongoing weekly mobile marketing efforts.

Indianapolis Fox affiliate begins cell traffic alerts

April 28, 2008

Indianapolis-based Fox59/WXIN-TV has teamed up with mobile marketing agency 3rd Dimension to develop Traffic Authority: Mobile, a free mobile traffic camera service for commuters and residents.

Fox's Searchlight shines on new Boost Mobile ads

Dianna Dilworth April 14, 2008

Film production company Fox Searchlight Pictures is calling consumers to the movies with a new partnership with mobile advertising firm Boost Mobile, a wholly owned division of Sprint Nextel, and car maker Acura.

Kroger calls loyal customers with mobile coupons

Dianna Dilworth April 07, 2008

Get a dollar off on Cheerios, if you bring your mobile phone? This could be the case as grocery store chain Kroger has entered a partnership with mobile couponing services firm Cellfire to offer consumers coupons via the mobile phone when they shop.

With TMZ WAP site, gossip fans dish with ease

Dianna Dilworth March 31, 2008

Celebrity gossip brand TMZ, a joint venture between Warner Bros. Television Group's Telepictures Productions and AOL, has introduced a new advertiser-supported WAP site for the mobile phone. The new chatter site was developed in conjunction with mobile services firm Quattro Wireless.

Final Four info at heart of Yahoo, Jaguar campaign

Dianna Dilworth March 24, 2008

Yahoo, along with carmaker Jaguar North America, is bringing consumers mobile content about men's college basketball. The mobile content offering, sponsored by Jaguar, is available to Yahoo Go 3.0 users on their mobile phones.

Goal of Labatt's mobile campaign: Reach NHL fans

Dianna Dilworth March 17, 2008

Labatt Breweries has teamed up with mobile services firm Exponentia for a new interactive marketing campaign that calls on NHL fans. The campaign, called Bud Light PlayAction Live, is a real time interactive prediction and trivia game that runs on both the online and WAP version of sports Web site TSN.ca.

Playboy is on the line with 'Miss Playboy Mobile'

Dianna Dilworth March 10, 2008

Playboy Mobile has a debuted a new mobile marketing campaign, as part of its 2008 strategy for extending the Playboy brand to a broader audience via the mobile device. The "Miss Playboy Mobile 2008" campaign, done in conjunction with Quattro Wireless, is a model search.

Pita chain uses mobile coupons to draw workers

Dianna Dilworth March 03, 2008

Extreme Brandz has tapped Cellfire Inc. to move into the mobile coupon market for its Extreme Pita brand chain of fast food stores and offer consumers discounts at 27 stores across the country. The company chose Cellfire after deciding that it wanted to be in the mobile space, but didn't want to have to deal with collecting mobile phone numbers from its customers.

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