USA Today has released an iPhone application aimed at travelers. The AutoPilot app includes travel content and booking tools.

Direct mail coupon veteran Valpak is bringing its brand of local offers to the iPhone, introducing an app as the company pushes to become more digital.

To promote the Blu-ray and DVD release of X-Men Origins: Wolverine, Fox Home Entertainment worked with mobile marketing firm Jagtag to create a mobile and print campaign.

After securing $2 million in funding from GE and NBC Universal's Peacock Equity Fund this month, mobile ad network Greystripe is bringing on the company's various entities, including Universal Pictures, as clients. The organizations are already working on campaigns together.

More companies are advertising on iPhone apps as the mini programs gain popularity. For publishers like The New York Times and the Associated Press, offering ad units within their iPhone news readers is a natural extension of digital inventory.

To promote the launch of its new Infiniti G37 Convertible and the summer sales event, Nissan is running a multichannel marketing campaign with various mobile elements.

Hardee's has joined restaurants such as Pizza Hut, Taco Bell, McDonald's and Cold Stone Creamery with a new mobile marketing campaign designed to reach young adults.

Just in time for the summer bicycle-riding season, outdoor retailer REI has launched a new iPhone app that helps consumers monitor and share their biking experiences.

Indiana-based HotBox Pizza has found the second time the charm for its mobile loyalty and rewards program. After only a month in test drive, the new program, which is being powered by mobile services firm Tetherball, has already seen a 24% redemption rate from the opt-in offer and a 10% redemption rate on the proceeding coupons.

Noticing strong use of the mobile for content viewing, NBC sought a way to translate its partners' online ads to the mobile phone.
 Enter Kiptronic, a mobile services provider that worked with NBC to develop a software-as-a-service (SAAS) program through which NBC and its partners could use the same video ad creative both online and on the mobile phone.