The elements of relevance
John Rizzi, president/CEO, e-Dialog
April 29 2008
Could you have imagined this 10 years ago? Today 97 percent of all marketers use e-mail to communicate with customers. The reasons are clear: E-mail offers ease of entry and the lowest cost-per-contact of any marketing tool. But the ubiquitous nature of e-mail is also the source of its challenges.
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