The Work Articles

Creative Solutions from Time Warner Cable, DAL Investment and MyFax

March 24, 2008

Time Warner Cable prospects warm to dimensional mailer; self-mailer test gets high scores for DAL Investment; and messy office contest cleans up for MyFax.
 

Creative solutions from Schlotzsky's, Range Rover and Emkay

March 17, 2008

Integrated promotion a winner for Schlotzsky's; Range Rover mobile efforts target drivers; and Emkay leads roll in with wheel chart.
 

Creative solutions from E.L.F. Cosmetics, J.G. Wentworth and Beverage Solutions Inc.

March 10, 2008

E.L.F. Cosmetics' Valentine's Day e-mail reaches guys via their girlfriends; Geo-targeting works for J.G. Wentworth; and New members pour in for Beverage Solutions Inc.
 

Creative solutions from WWE, Dana-Farber Cancer Institute and Sport Clips

March 03, 2008

WWE Raw promotion has the moves to attract Latin teenagers; PSA elevates results for Dana-Farber Cancer Institute/Jimmy Fund; and Sport Clips partners wtih VFW to style a barber shop fundraiser.
 

Creative solutions from Partnership for a Drug-Free America, WFBC radio station and Kansas State University

February 25, 2008

The Partnership for a Drug-Free America urges parents to talk to kids; Radio station promotes sweepstakes with singing avatars; Kansas State University's Ad­vanced Manufacturing Institute dreams big.
 

Creative solutions from National Geographic Channel, Careerbuilder.com and Sephora

February 18, 2008

National Geographic Channel's dinosaur game plays well with TV; Virtual jobs work for CareerBuilder.com ; Beauty turns viral for Sephora.
 

Creative campaigns from P&G, AdReady, SendTec

Nathan Golia, Mary Elizabeth Hurn, Chantal Todé February 11, 2008

Prilosec OTC uses NFL and social media for promotion; Bob Bridge Toyota car dealership in Seattle drives ad costs; Shark Euro-Pro uses DRTV and SEM to mop up.
 

THE WORK: Creative campaigns from Praxis, Regent University and Miva Direct

February 04, 2008

Record album covers a hit for clinical firm Praxis; Regent University online school earns high marks; Miva Direct shows Alot.com that toolbar is no turkey.
 

Manhattan Toy/Girl Scout partnership; ExpoTV; Auto Insurance Specialists

Mary Elizabeth Hurn, Chantal Todé January 28, 2008

Manhattan Toy/Girl Scout partnership sets up camp with Web site; ExpoTV members send in videos for holiday contest; Auto Insurance Specialists uses DRTV to blend live-action and animation
 

The Citadel, Netzsch, Merlin Law Group

January 21, 2008

The Citadel, Personalized poster uncovers school spirit; Netzsch, Sweet campaign drives response; Merlin Law Group, Online ads tout legal help.
 
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