The Work Articles

Creative solutions from AMF Bowling Centers, PayCycle and Dunkin' Donuts

March 31, 2008

Multichannel sweepstakes scores big for AMF Bowling; Market research pays off for PayCycle; and Coffee, ads and videotape drive engagement at Dunkin' Donuts.
 

Creative Solutions from Time Warner Cable, DAL Investment and MyFax

March 24, 2008

Time Warner Cable prospects warm to dimensional mailer; self-mailer test gets high scores for DAL Investment; and messy office contest cleans up for MyFax.
 

Creative solutions from Schlotzsky's, Range Rover and Emkay

March 17, 2008

Integrated promotion a winner for Schlotzsky's; Range Rover mobile efforts target drivers; and Emkay leads roll in with wheel chart.
 

Creative solutions from E.L.F. Cosmetics, J.G. Wentworth and Beverage Solutions Inc.

March 10, 2008

E.L.F. Cosmetics' Valentine's Day e-mail reaches guys via their girlfriends; Geo-targeting works for J.G. Wentworth; and New members pour in for Beverage Solutions Inc.
 

Creative solutions from WWE, Dana-Farber Cancer Institute and Sport Clips

March 03, 2008

WWE Raw promotion has the moves to attract Latin teenagers; PSA elevates results for Dana-Farber Cancer Institute/Jimmy Fund; and Sport Clips partners wtih VFW to style a barber shop fundraiser.
 

Creative solutions from Partnership for a Drug-Free America, WFBC radio station and Kansas State University

February 25, 2008

The Partnership for a Drug-Free America urges parents to talk to kids; Radio station promotes sweepstakes with singing avatars; Kansas State University's Ad­vanced Manufacturing Institute dreams big.
 

Creative solutions from National Geographic Channel, Careerbuilder.com and Sephora

February 18, 2008

National Geographic Channel's dinosaur game plays well with TV; Virtual jobs work for CareerBuilder.com ; Beauty turns viral for Sephora.
 

Creative campaigns from P&G, AdReady, SendTec

Nathan Golia, Mary Elizabeth Hurn, Chantal Todé February 11, 2008

Prilosec OTC uses NFL and social media for promotion; Bob Bridge Toyota car dealership in Seattle drives ad costs; Shark Euro-Pro uses DRTV and SEM to mop up.
 

THE WORK: Creative campaigns from Praxis, Regent University and Miva Direct

February 04, 2008

Record album covers a hit for clinical firm Praxis; Regent University online school earns high marks; Miva Direct shows Alot.com that toolbar is no turkey.
 

Manhattan Toy/Girl Scout partnership; ExpoTV; Auto Insurance Specialists

Mary Elizabeth Hurn, Chantal Todé January 28, 2008

Manhattan Toy/Girl Scout partnership sets up camp with Web site; ExpoTV members send in videos for holiday contest; Auto Insurance Specialists uses DRTV to blend live-action and animation
 
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