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E-mail is such a personal way to connect with consumers, and testing and measurement is a key component to any efficient e-mail program. Analyzing this data can help marketers understand their audience and target e-mail to more specific segments. For the consumer, this means a more personalized experience and better engagement. For a marketer this can lead to higher response rates and better profitability.
The webcast will look at how using testing and measurement in e-mail can increase the results of an e-mail campaign. E-mail specialists will discuss how testing and using analytics can help increase the user engagement and drive ROI, as well as at specific examples of tests that were done that helped increase results.
Featured speaker
Brian Whalley, Director of Community, OurStage
Susan Cordts, President/CEO, Adaptive Technologies, Inc.
Cathi O'Sullivan, Director of Marketing Programs, Lyris, Inc.
Moderator
Dianna Dilworth, Associate Editor, DMNews
Sponsored by
Lyris simplifies marketing technology, so you can amplify your ROI. Lyris is the online-marketing expert that delivers the right mix of technology and industry knowledge to help you simplify your marketing efforts and optimize campaign ROI.