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Technique Articles

Control costs by consolidating mail

June 16, 2008

Combining your mail with that of other catalogers and publishers can help secure optimal postal rates and effectively manage spend. Four experts weigh in on various "co-" methods.

Improve mailing list measurement

June 09, 2008

Every campaign using lists requires proper measurement — after all, marketers need to learn from their results in order to do better. Four industry experts share their insight.

Safeguard your brand with search

June 02, 2008

No company wants its reputation to be sullied by negative search results. So what are the best practices for brands to protect themselves? Four search experts share their tips.

The why, where and how of widgets

May 26, 2008

It seems like widgets are everywhere — on Web sites, on blogs, on Facebook — but how can you turn these portable applications into powerful marketing tools? Four experts weigh in.

Maximize your mail campaign value

May 12, 2008

At a time when postal rate increases are squeezing many marketers' mail budgets, getting the biggest bang for the buck is essential. Experts show how the right print strategy can help.

Going digital in the great outdoors

May 05, 2008

Digital out-of-home advertising is everywhere, from coffee shops and elevators to bars and gas stations. Four experts discuss how to take advantage of this dynamic, flexible technology.

Build your list with co-registration

April 28, 2008

Collecting customer opt-ins while they register on other Web sites has become a common way to build e-mail lists. Four industry experts explore this cost-effective strategy.

The persuasive power of influencers

April 21, 2008

Identifying influencers — people who are passionate about your brand — is a key element of word-of-mouth marketing. Four experts discuss this growing and highly measurable sector.

Web analytics: Your portal to insight

April 14, 2008

Four experts weigh in on Web analytics, which helps marketers address customer concerns by measuring online data — as well as leverage the resulting information offline.

Mix it up with affiliate marketing

April 07, 2008

Today's successful affiliate programs are more sophisticated and specialized than in the past - four industry experts share their tips on how to get the most out of your efforts.

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