Talk Back

Below are some of the widely discussed articles on our site. Check out how readers have responded and then tell us your point of view on some of the direct marketing industry’s top issues.


President of Anvil Media, Inc., Kent Lewis and Aaron Strout, CMO of Powered, extend their debate over the next evolution of social networks vs. search marketing into the DMNews.com comments.

What's the future for social network ads?

What's the future for social network ads?

March 02, 2009

The rise of social networks offer unique marketing opportunities. However, some say search's quantifiable nature means it remains king of online marketing. Our experts each take a side
 

Readers discuss the implications of new USPS mailing standards and technology.

USPS issues new proposed mailing standards

USPS issues new proposed mailing standards

Nancy Kearney December 29, 2008

The US Postal Service today published its proposal in the Federal Register for new standards to improve the efficiency of letter-size booklets and folded self-mailers. The agency is proposing revisions to tab size, tab location, paper weight and dimensions for folded self-mailers and booklets mailed at automation or machinable letter prices.
 

An online reader poll reveals a nearly 50/50 split on this issue, and both sides make their case for what the impact would be for workers, the USPS and the environment.

Should the USPS stop one delivery day?

Should the USPS stop one delivery day?

November 10, 2008

Cutting mail delivery is often cited as a way to cut costs, but the postal industry counters that it would adversely affect consumers. Our experts assess the potential impact of a five-day postal week
 

Readers and marketers debate privacy concerns and the impact that do-not-mail legislation could have on the industry and consumers.

Do-not-mail threat still being monitored

Do-not-mail threat still being monitored

Bryan Yurcan September 22, 2008

Fifteen do-not-mail bills have been introduced in state legislatures over the past year, according to the Direct Market­ing Association. Of those bills, four are still under review; however, few if any seem likely to be passed.
 

Readers discuss the benefits and potentially negative environmental implications of alternative methods of direct mail.

Make the move to greener mail

Make the move to greener mail

August 04, 2008

These days, everyone wants to make their direct mail more environmentally friendly — but you might be surprised by what tactics really work. Four experts share their go-green tips.
 

Readers consider the benefits and risks of employing social networking for an affiliate campaign.

Online affiliate marketing's renaissance

Online affiliate marketing's renaissance

Jeff Molander, Molander & Associates Inc. November 20, 2006

Marketers have, for years now, been increasingly focused on doing more with less — more sales and/or leads with fewer and fewer Web affiliates and traffic partners. According to experts this trend may be reversing itself. David Delisle, founder of The Partner Maker LLC and affiliate management veteran, goes as far as predicting a Renaissance period for affiliate marketing.
 
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