Haymarket Media, the parent company of DMNews, was commissioned by Merkle to dig deep into the company's culture, community and capabilities to articulate what makes the firm unique and successful. We were able to move beyond what we already know about the company, and learn from its leaders at every level and discipline about the solutions that are reaping client results.

The first DMNews/Pitney Bowes survey on direct mail and the environment suggests that consumers greatly overestimate the environmental impact of direct mail, a fact that likely colors attitudes toward the medium.