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Spotlight Articles
Loyalty takes flight at JetBlue
Dianna Dilworth
October 26, 2009
JetBlue's director of loyalty marketing and partnerships, Dave Canty, discusses how the TrueBlue program has evolved to meet customers' needs.
Database stays healthy in downturn
Cara Wood
October 12, 2009
InfoGroup's Fairfield talks about trends in the data, research and marketing services industry
Dual strategy takes off for Travelzoo
Dianna Dilworth
October 12, 2009
Travelzoo's Calder on embracing social media, selling travel in the recession and forging successful partnerships
Putting a brand on Web metrics
Carol Krol
September 28, 2009
Comscore's Gian Fulgoni on why a click is not enough and what brand marketers should do about it
Social keeps lifestyle brand healthy
Kevin McKeefery
September 14, 2009
Gaiam's Marshall on how technology and word-of-mouth combine to drive sales and retain customers
Online marketing gets the business
Nathan Golia
August 31, 2009
Rutgers Business School is betting on the Web to gain students, says the school's marketing director, Eric Koomen.
Data driving digital transition
Lauren Bell
July 27, 2009
Vertis' CEO Allen on what print marketers need to know about digital and database marketing
A lifetime of loyalty
Lauren Bell
June 23, 2009
Hal Brierley, CEO of e-Miles, discusses the changing world of loyalty marketing and how he's evolving with it.
Spotlight: Kristi VandenBosch, CEO of Publicis & Hal Riney
Sharon Goldman
June 09, 2009
New Publicis & Hal Riney CEO Kristi VandenBosch, formerly president of integrated agency Tequila, is excited to bring her digital and direct background to the traditional brand-focused agency.
Inside the summer sale on mail
June 01, 2009
Stephen Kearney, SVP of customer relations for the US Postal Service, says a five-day postal week is 'probably going to be necessary' to reduce costs.
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