Spotlight Articles

Spotlight Conversation: Reaching the inattentive

Lauren Bell May 19, 2008

B Direct's MacAron reflects on the changing customer.
 

Spotlight conversation: To affinity and beyond

Mary Elizabeth Hurn May 12, 2008

North American Media Group's Brandt champions her channel.
 

Rumors of DRTV's demise exaggerated

May 05, 2008

Euro RSCG's Jack Kirby explains why direct response television is here to stay.
 

Spotlight conversation: Rules of digital engagement

Mary Elizabeth Hurn April 28, 2008

Engauge Digital's Hilimire talks about the evolving digital agency.
 

Spotlight conversation: Taking TV Guide beyond TV

April 21, 2008

TV Guide's Crystal talks about changing his publication's model and improving circulation.
 

Digital marketing insight - WhittmanHart Interactive's Skinner says video sticks

Cara Wood April 14, 2008

David Skinner, CEO of WhittmanHart Interactive, discusses the role of video in a digital media campaign.
 

Spotlight conversation with Dominic Powers, SVP, Asia Pacific, Epsilon

Dianna Dilworth April 07, 2008

Dominic Powers weighs in on current e-mail marketing trends in Asia and the future of mobile in the region.
 

Spotlight conversation with Jacquie Corbelli, CEO of Brightline

Cara Wood March 17, 2008

Brightline CEO Jacquie Corbelli discusses the future of digital TV advertising.
 

Spotlight conversation with Paul McNulty, CMO of Unica Corp.

March 03, 2008

Paul McNulty talks with DMNews about technology and software marketing.
 

DMNews talks with Gary Slack, chairman and chief experience officer, Slack Barshinger

Cara Wood February 18, 2008

Chairman and chief experience officer at Slack Barshinger Gary Slack discusses b-to-b marketing with DMNews' Cara Wood.
 
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