Speak to the Person, Not the Persona : Multichannel Marketing that Drives Meaningful Customer Interaction
Andrew J. Frawley, Click Tactics Inc.
May 04 2007
With any relationship in life, successful communication is a two-way proposition based on mutual interest. Even the best of friends will on occasion tune each other out when the conversation becomes too one-sided. So, smart marketers are learning the imperative of keeping communications relevant and two-way.
The e-mail address(es) that you supply to use this service will only be used to send the requested article.