Most companies know what a single view of the customer is and its  value in a multichannel retail operation. When running a multichannel  retail operation, the most valuable resource is having a single view  of leads, prospects and customers across different channels.  Companies also know - usually from painful first-hand experience -  what the cost of not having this view is. But how can companies go about achieving this single view?  Integration of many business systems is usually expensive and  difficult to achieve. And even after a significant investment in  pulling disparate systems together, ROI can still be tricky to  capture due to latency of centralized information. To understand if your multichannel business is missing out on key  business opportunities, delivered via a centralized view of all  customer touch points and business operations, ask yourself the  following questions: Are you cap