Shop.org's FirstLook 2007, set for Jan. 31-Feb. 2 at Gaylord Palms Resort in Orlando, FL, will focus on the future of retailers and customers alike. The show unites Internet and multichannel retailers with service providers for a look at major issues in the coming years and some innovations aimed at tackling these issues. There are 550 registered attendees, but the National Retail Federation, Shop.org's parent group, expects that number to surpass 650 via on-site registration. Online executives from companies such as Yahoo, Overstock.com, Bazaarvoice and Petco will be there to discuss the future of online retailing, said Joan Broughton, vice president at Shop.org, Washington. Shop.org's FirstLook is different from the NRF's annual convention in that this conference is specifically catered to Internet and multichannel retailers. FirstLook speakers will discuss online marketing and merchandising and how marketers and IT professionals can identify an