July 16, 2008
Working to improve your subject lines - and your test results - is an important ongoing task for e-mail marketers, say experts. Five industry pros share their top tips.
April 21, 2008
As digital media continues to grow, integration with other media channels is key, especially since digital means measurement and personalization. These were some of the key themes that echoed at last week's Ad:tech San Francisco.
March 10, 2008
At Last Thursday's 30th annual John Caples International Awards, held in New York, 103 creative awards were given out to entrants from 21 countries, all praised for their "creative solutions to direct marketing problems."