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Agency

The game changers: Online exclusive

May 12, 2008

Five more agency leaders share their thoughts on direct marketing's evolution

With finger on DM creative pulse, DMNews to partner on Caples Awards

Eleanor Trickett May 12, 2008

You may have noticed that the Private View element in The Work has recently been expanded, to allow the creatives that generously give their time to critique the work we run in the feature a little more space to show off their insights.

End user experience metrics enrich contact center performance management

Lori Wizdo, VP, marketing, Knoa Software May 14, 2008

When the contact center is the main channel to the customer, it's imperative to look beyond basic measurement and leverage advanced analytics to optimize agent performance and improve customer service. Best practice organizations are formalizing their agent performance tactics into a comprehensive contact center performance management (CCPM) system.

Chrysler executives not phoning it in with CRM

Lauren Bell May 14, 2008

Chrysler Corp. is integrating top executives into its CRM strategy with a new customer-calling program that kicks off next week. The "Customer First Call Campaign," spearheaded by Chrysler chairman and CEO Bob Nardelli, asks Chrysler's 300 top executives to make customer service calls to people who have purchased a Chrysler, Jeep or Dodge vehicle in the last 60 days.

Michael Critelli to retire from Pitney Bowes

Ellen Keohane May 13, 2008

Michael J. Critelli will retire as executive chairman and director of Pitney Bowes Inc. by the end of 2008. Critelli made the announcement to the company's board of directors on May 12.

USPS sticking with repositionable notes

Ellen Keohane May 13, 2008

Repositionable notes — colloquially known as sticky notes — are now a permanent US Postal Service offering. The three-inch square notes can be placed on the outside of commercial First-Class Mail, periodicals and Standard Mail cards, letters and flats.

E-mail is key for b-to-b marketers in UK: Newsweaver survey

Dianna Dilworth May 14, 2008

As more American ESPs have been taking on clients and opening offices in the UK — for example, e-Dialog and Datran Media — UK-based b-to-b e-mail marketing is on the rise, according to a new survey by e-mail marketing firm Newsweaver.

Google and Yahoo aim to increase online security

Dianna Dilworth May 13, 2008

Google and Yahoo are investing in online security with new malware product offerings for consumers and businesses. Google Web Security for Enterprise is a malware protection and URL filtering product with policy enforcement and reporting.

Google announces preview release of Friend Connect

Ellen Keohane May 12, 2008

To assist Web site owners with adding social networking features to their sites, Google has announced a preview release of its Friend Connect service.

Two reps sponsor net neutrality bill in House

Lauren Bell May 12, 2008

In an effort to prevent Internet service providers (ISPs) from blocking or favoring certain content on consumers' computers, Rep. John Conyers, a Democrat from Michigan, has introduced The Internet Freedom and Nondiscrimination Act of 2008. The bill was co-sponsored by Democrat Zoe Lofgren of California.

MeritDirect managing two Pitney Bowes lists

May 14, 2008

MeritDirect has been named list manager of two Pitney Bowes lists, Pitney Bowes Systems Meters and Pitney Bowes 50+ Employee Size. Pitney Bowes customers include medical offices, legal, real estate, finance, insurance and CPAs, architects, engineers, contractors and business services.

Savvy Conservatives who Vote from Trinity Direct

May 13, 2008

Trinity Direct has combined its Catholic Conservatives and Pro-Family Republicans In Red and Blue States lists into one, Savvy Conservatives who Vote. The list has been corrected for duplicates, and all individuals on the list are pro-life contributors dedicated to upholding conservative, family-oriented ideals and causes.

BBC launches magazine stateside

Lauren Bell May 14, 2008

BBC Worldwide is launching its BBC Knowledge Magazine in the US with a 1.3 million-piece direct mail push. Marketing efforts for the science and history magazine will kick off in late June, and the magazine will hit newsstands in August.

Alumni mag 02138 joins Manhattan Media, adds networking aspects

Lauren Bell May 13, 2008

Manhattan Media has purchased a Harvard alumni magazine 02138 from Atlantic Media and plans to extend the brand to include a social networking site and alumni networking events.

HarperCollins to discontinue paper catalog

Chantal Todé May 14, 2008

HarperCollins Publishers will launch a beta version of an interactive, electronic sales catalog later this year that will ultimately replace its paper catalog.

End user experience metrics enrich contact center performance management

Lori Wizdo, VP, marketing, Knoa Software May 14, 2008

HarperCollins to discontinue paper catalog

Chantal Todé May 14, 2008

HarperCollins Publishers will launch a beta version of an interactive, electronic sales catalog later this year that will ultimately replace its paper catalog.

Marketing luxury during tough times

Kevin McKeefery May 13, 2008

Sector experts say companies can still sell the good life, even though the economy is slowing down.

Quebecor World faces more cutbacks

Chantal Todé May 02, 2008

Quebecor World Inc. said it will close one US facility and significantly downsize a Canadian facility as part of its three-year retooling program, resulting in the loss of approximately 700 full-time jobs. Earlier this month, Quebecor World said it will close its Magog, Quebec, facility, which produces magazines and retail inserts, resulting in a loss of approximately 300 full-time positions.

HP, Omnicom to develop digital print supply chain for marketers

Chantal Todé April 21, 2008

HP and Omnicom Group Inc. have formed a strategic relationship to develop a digital print supply chain expected to reduce printing costs and improve the effectiveness of marketing campaigns for Omnicom's clients. The two companies plan to pilot the program with several multi-national brands in 2008.

Aegis acquires German search agency Rmsarcar.com

Ellen Keohane May 14, 2008

Aegis Group plc has acquired German search engine marketing agency Rmsarcar.com for an undisclosed amount. The marketing communications group made the announcement yesterday.

UK-based Greenlight releases Quant in US

Ellen Keohane May 12, 2008

UK-based search marketing agency Greenlight has released Quant, its pay-per-click advertising tool in the US. According to the agency, Quant uses predictive model algorithms to help marketers better forecast the success of their paid search campaigns.