Sectors - Page 2

Analysts warn of coming gift card malaise

Chantal Todé October 06, 2008

As a category, gift cards have traditionally kept giving — their sales have posted regular gains over the past few holiday seasons.

Creative campaigns from Cystic Fibrosis Foundation, Bacardi and American Century Investments

October 06, 2008

Cystic Fibrosis Foundation's Web site supports fundraising for annual gala; Bacardi uses social twist to promote mix; and American Century Investments uses direct mail with an international flair.

Marketing to gamers

David Ward October 06, 2008

Passionate players mean a responsive audience for video game marketers - but a competitive market means it's tough for campaigns to stand out.

Arab DMA expected to expand US business

Mary Elizabeth Hurn October 03, 2008

The Direct Marketing Association has partnered with Direct Marketing Services YMHLLC (DMS) to create an Arab DMA (ADMA) in Saudi Arabia. "This opens opportunities in new markets for our US members, said Ramesh Lakshmi-Ratan, the DMA's EVP and COO.

Virgin Atlantic debuts Airphoria campaign

Dianna Dilworth October 02, 2008

Virgin Atlantic Airways' new US campaign, "Airphoria," is centered on creative that highlights the experience of flying Virgin America, regardless of the class. It was created with Virgin's agency of record, McKinney.

Jones Apparel Group deploys multichannel inventory management platform

Chantal Todé October 01, 2008

The Jones Apparel Group is using the VendorNet StoreNet Manager to enable e-commerce sales and automate fulfillment of e-commerce orders using bricks and mortar store inventory. Jones Apparel Group rolled out the new platform to its Nine West stores over a six-week period this summer.

Lord & Taylor enlists Neiman executive

Chantal Todé September 30, 2008

Lord & Taylor has named Brendan Hoffman, the president and CEO of Neiman Marcus Direct, as its new president and CEO. Hoffman's appointment is effective October 6.

Footlocker acquires catalog, Internet retailer CCS

Chantal Todé September 29, 2008

Foot Locker Inc. has signed a definitive agreement to purchase Delia's Inc.'s direct-to-consumer business, CCS, for $102 million in cash. Delia's CCS sells skateboard footwear, apparel and accessories through catalogs and e-commerce.

DMNews talks with Juan Ribero, marketing coordinator at CableOrganizer.com

DMNews talks with Juan Ribero, marketing coordinator at CableOrganizer.com September 29, 2008

Juan Ribero, marketing coordinator at CableOrganizer.com, talks about working with Sitebrand to make selling cables, wiring and IT products more personalized using Web analytics.

Creative campaigns from Affinia Hotels, Kevin Beckner and William & Mary Mason School of Business

September 29, 2008

Affinia Hotels touts customized room stays; Kevin Beckner's Facebook application gets voters' attention; and William & Mary Mason School of Business uses a personal touch to drive MBA enrollment.

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