For Nissan, the third-largest Japanese automaker, which boasts the Altima, Sentra and Pathfinder in its fleet, 2008 has not been a banner year. US automobile sales have been on a downward slide, as consumers avoid car showrooms in the face of a declining economy and still-high gas prices.

With more consumers beginning their online shopping sprees on search engines, it's in retailers' best interests to make Web sites search-friendly. Four experts offer their top tips.

Paul Siska, CEO of First Consumer Debt Management, discusses working with search firm EveryMundo to use SEM to target Spanish-speaking Internet users.

For marketers who compete in local and regional markets, geo-targeted search can be a boon to building business.

TBWA's Scheiner talks about why creativity is important.

No company wants its reputation to be sullied by negative search results. So what are the best practices for brands to protect themselves? Four search experts share their tips.

Businesses of all sizes and in all locations are benefitting from geographically targeted search advertising campaigns.

AdmissionsQuest president Peter Baron discusses a recent search campaign with HubSpot to enhance AdmissionsQuest.com's visibility.

Ian Epstein, VP of sales search at Coremetrics, and Covario CEO Russ Mann discuss best practices for automating search functionality.

Perhaps the best way to learn about search engine marketing is to go to the search leader itself — Google. DMNews spoke to Adam Lasnik, the first person to be a search evangelist at Google. He joined the company in 2006. Lasnik shared his take on a variety of search-related topics, including tools to improve a site's visibility. Here are some highlights from the discussion.