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Google sued for alleged improper advertising

Ellen Keohane July 17, 2008

Boston-based attorney Hal K. Levitte has brought a case against Google for allegedly charging him improperly for advertising on "low-quality" parked domain and error page Web sites.

Twing.com helps brands search communities

Ellen Keohane July 16, 2008

Twing.com, a vertical search engine dedicated to online communities and forums, has launched two new features designed to help brands in gain more insight into discussions about their products or services online.

ABCSearch launches human-assisted search engine Scour.com

Ellen Keohane July 15, 2008

Pay-per-click search network ABCSearch has launched Scour.com, a new human-assisted search engine. "With the contributions from Scour users, I'm looking forward to a highly refined search engine with more relevant results, said Daniel Yomtobian, president and CEO of ABCSearch, which will be the exclusive sponsored listing provider for the search engine.

Fall fashion preview

Sara Holoubek July 14, 2008

Ignore the fact that we are in the thick of summer; the fall recruiting season has officially started. Just as sweaters and tweed skirts adorn department store windows, job requisitions are populating the inboxes coast-to-coast. Recruiters with a front-row seat to this fashion show are reporting a common trend: Search has returned as a must-have for Fall 2008.

The big picture: Paid and organic search interaction

Pat Stroh July 14, 2008

How should my SEM budget be allocated? How much should go towards paid rather than organic? These are the questions that search firms hear time and again from clients. Best practices say that in order to truly see a significant ROI, you should use both PPC and SEO as a complement to each other.

Importance of search marketing landing pages

Lindsay Blankenship, search marketing discipline lead, Central Region, Avenue A/Razorfish July 14, 2008

Landing pages are often a forgotten component in search marketing campaign management and optimization efforts. Advertisers spend big budgets and drive traffic to the wrong pages.

Yahoo opens up its search algorithm

Ellen Keohane July 11, 2008

With the goal of fostering more innovation in search, Yahoo has released a new open Web services platform called BOSS (build your own search service) that allows third parties to access its search technology infrastructure.

Click Forensics, Yahoo partner for click fraud ID feature

Ellen Keohane July 09, 2008

Click Forensics has launched a new product feature designed to assist search marketers with submitting invalid traffic evidence reports to Yahoo. "We're automating for advertisers what was, prior to now, a pretty tedious process of culling through their click data and looking for click fraud," said Steve O'Brien, VP of marketing at Click Forensics.

IncrediMail enters into agreement with Google

Dianna Dilworth July 08, 2008

E-mail icon services firm IncrediMail has signed an agreement to use Google as the default search engine on its consumer homepage service. The program let IncrediMail users perform Google searches and in turn compensates IncrediMail when IncrediMail users click on sponsored links.

Content after the click: All landing pages aren't alike

Brett Charney, director of strategic services, Merkle July 07, 2008

Search marketing is generally broken down into three major categories: phrase, positioning and price. Phrase refers to the keywords or phrases for which your ad will show among the results. Positioning is where visitors will see your ad when it is displayed. Price is how much you are willing to spend each time a visitor clicks on an ad.

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