The Governors of the U.S. Postal Service have approved the Postal Regulatory Commission's proposed 7.6 percent average rate increase. The PRC's recommendation was one of its first acts under its new mandate. However, the rate increase has the possibility of doing permanent damage to commercial postal users and therefore the U.S. Postal Service itself. The commissioners and their staff just don't understand the damage they may have done to the postal service and the direct mail industry.