Questions and answers about sending reputation
George Bilbrey, Return Path
February 26 2008
A study by Return Path indicates that more than 80% of delivery problems are caused by reputation. But there is still confusion as to what reputation is, where the data come from and how to manage your reputation for better deliverability. Below are three common questions that marketers ask about reputation.
The e-mail address(es) that you supply to use this service will only be used to send the requested article.