Purisma launched the latest version of its Purisma Data Hub on October 2.

Purisma Data Hub 3.5, the company's latest master data management offering, has been updated to use server clustering, rather than a single server. Clustering allows data processing across a grid of up to 16 servers, protecting against server crashes and unavailability. The use of server clusters also speeds up data processing. The clustering technology is compatible with Oracle 10g grids.

Another major update to Purisma Data Hub is the enhancement of its D&B corporate family tree management. This tool allows users to create and view line-of-business hierarchies, which are automatically updated as Purisma partner D&B updates to show current mergers and acquisitions.

"Businesses need a complete understanding of who they're talking to in terms of corporate identity, so they know where to target their mailing list activities," Nate Boyd, director of product managem