Power-save: Using DRTV to sell expensive, hard-to-sell products
Paul Soltoff, SendTec Inc.
October 27 2006
It's usually fairly easy to sell $19.95 products on TV or even "emotional want" products that command higher price tags. But what about high-priced items that don't have an emotional appeal and the value is in future savings, something that is basically not tangible or sexy?
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