Summer is my favorite season. Vacations, long days and warm nights always make me happy and the subsequent memories sustain me during the cold and dark winters. It is so tempting to turn off not only the Blackberry, but your attention to marketing, with the idea that, Nobody does anything until after Labor Day, anyway. While there is some benefit to that notion, turning off and tuning out can also put your business on the fast track to a disappointing holiday season. Here are a few things to keep in mind while contemplating those lazy, hazy, crazy days of summer.