The ability to navigate new forms of media, branding and technology is critical to success, whatever side of the desk you occupy. Establishing yourself or your company as a leader and an innovator in your segment of the business will add to your value in the marketplace.

When a potential recruit asks if there is a "lack of opportunity" with a smaller business, I highlight some of the advantages. Smaller mar­keting businesses often promote entrepreneurship, vision and inno­vation at an individual level.

While it's easier to build an entry-level pool of candidates through ad­vertising, job postings and external referrals, it becomes more difficult to find qualified candidates at the senior level using those tools. What you want to seek out is the passive candidate — the star performers who work for your competition and are not actively in the job market. Attracting such a candi­date is done through networks and relationships.

The key to enticing these individuals is to post your positions on a network that offers enhanced privacy, as these candidates are typically concerned about their existing employer finding out that they are looking for an­other job, or that their personal data will be compromised.

Effective search engine marketing requires that you blend marketing skills with equal parts linguistics and statistics. The ideal candidate will be someone that can get inside the consumer's head and understand motives, why people search the way they do and truly understand the market clients are trying to reach.

As advances in technology and communication take place, businesses are growing more comfortable looking outside of their local areas for the best technology talent. However, managing a global remote team poses many complexities. So while there will always be some bumps in the road when hiring a remote team, a few tips can make the process much smoother.

New hires and career moves in the DM industry

New hires and career moves in the DM industry

E-mails, affiliate marketing, video ads and paid search have each built on the strengths of the Internet. Now there's a whole new thing called the mobile Web. All these media have spawned a new breed of marketing professionals: interactive professionals.

New hires and career moves in the DM industry