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People News/Expert Advice Articles

How effective are virtual job fairs for hiring marketing professionals?

Brent Arslaner, VP of marketing, Unisfair June 23, 2008

It is not HR's job to fill a requisition for a marketing position or any other position in their company. It is HR's job to attract the best candidates and showcase the company in the best light.

What do agencies look for in search engine marketing candidates?

Dan Brough, search director, Draftfcb June 16, 2008

There is a premium on talent in the current search engine marketing (SEM) landscape. Since search is still a fairly new area, there are relatively few seasoned professionals with proven track records. It is rare to find someone with SEM experience covering several business verticals who is also fluent in the major search engine interfaces.

How can I better use the Web to attract and retain candidates?

Kelly Vergara, executive director of HR, Resource Interactive May 26, 2008

As the war for talent rages and the economy leaves clients seeking speed-to-market advantage, we are all faced with attracting — and staffing — our companies with the best of the best.

Why do I lose quality Web analyst prospects before making an offer?

Chad Debolt, manager of social marketing, NumericConnect May 19, 2008

You have to treat Web analytics positions with high priority and care. They are quickly becoming the hottest commodities in marketing departments. Just a few years ago it was a fight to get decision makers to acknowledge the legitimacy of having a Web analyst on the team. Now, they can't find enough of them.

How can I best leverage social media to stand out to prospective employers?

Marilyn Matty, recruiting manager, Lynne Palmer Executive Recruitment April 21, 2008

The ability to navigate new forms of media, branding and technology is critical to success, whatever side of the desk you occupy. Establishing yourself or your company as a leader and an innovator in your segment of the business will add to your value in the marketplace.

What are the advantages of working for a smaller company?

Jenny Taschner, HR manager, CotterWeb Enterprises April 14, 2008

When a potential recruit asks if there is a "lack of opportunity" with a smaller business, I highlight some of the advantages. Smaller marketing businesses often promote entrepreneurship, vision and innovation at an individual level.

What are the differences in hiring practices when shifting focus from entry-level to senior-level marketing professionals?

Arden True-Owens, director of HR, Respond2Communications April 07, 2008

While it's easier to build an entry-level pool of candidates through advertising, job postings and external referrals, it becomes more difficult to find qualified candidates at the senior level using those tools. What you want to seek out is the passive candidate — the star performers who work for your competition and are not actively in the job market. Attracting such a candidate is done through networks and relationships.

How do I improve the quality of the applicants I am getting for my technology-related positions?

Hank Stringer, strategic advisor at ItzBig March 17, 2008

The key to enticing these individuals is to post your positions on a network that offers enhanced privacy, as these candidates are typically concerned about their existing employer finding out that they are looking for another job, or that their personal data will be compromised.

With few candidates that have pure search experience, what skills should employers look for in potential hires?

Joshua Stylman, managing partner, Reprise Media March 10, 2008

Effective search engine marketing requires that you blend marketing skills with equal parts linguistics and statistics. The ideal candidate will be someone that can get inside the consumer's head and understand motives, why people search the way they do and truly understand the market clients are trying to reach.

What are best hiring practices for outsourcing?

Gary Swart, oDesk March 03, 2008

As advances in technology and communication take place, businesses are growing more comfortable looking outside of their local areas for the best technology talent. However, managing a global remote team poses many complexities. So while there will always be some bumps in the road when hiring a remote team, a few tips can make the process much smoother.

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